Video Goes Social With Vine
“Video killed the radio star.”
The Buggles
I am not one to hype up social platforms or apps, but when I find something I see as an opportunity for the people that I love, then yes, I get a little over excited like I am this morning when I discovered Vine. And their tagline is awesome: Make A Scene, well thank you Vine, I think I may just do that.
This new social video sharing app launched by our friends at Twitter, is being called the Instagram of video and works very much like Instagram; how we capture content, post, caption, use hashtags, like, follow, etc.
The social revolution continues to bring so many awesome solutions for the professional beauty biz. This is one of them. Just think about what you can do sharing 6 seconds of video on Twitter, Facebook, Pinterest, YouTube and your website.
Here are just a few opportunities I see:
1. Capturing cuts, colors and styles
2. Introducing a new team member
3. A quick tour of the salon
4. Introducing a new service or product
5. A super quick how-to
How do you see yourself using Vine for business?
Here is a super cool video from Mashable which takes you through the Vine app. It’s super quick and very informative. Watch it.
Photo and video sharing are here to stay and give you so many opportunities to share your work, deliver more value on your social + digital pages and help you become a more discoverable business on the Web.
So my challenge to you today is to download the app, start capturing video, and share it. (If you have an iPhone of course, as its not yet available on Android.)
(shared with LOVE from Nina)
PS: You can find me on Vine @NinaLKovner
Facebook Graph Search Explained
“To understand the mindset of the connected consumer, one must realize that everything begins with search and intent.”
Brian Solis
Many of us have heard the news about Facebook Graph Search, a new search and discovery tool. While it is still in beta testing with a select group of people, I found a few things that might be helpful in understanding what it may mean for all of us.
I love this video from Facebook explaining why they created Graph Search. This is a good place to begin understanding this new tool.
Lets first understand that there are two ways to look at this new feature. Personal and Business. I am going to focus on the business side for this post. The best way I can wrap my mind around Graph Search is to think of it as a super social, highly targeted and personalized Google.
Are You A Discoverable Business?
One of the most important things to understand about the social and digital Web for business is becoming more discoverable. As my hero and mentor Brian Solis says so well in the opening quote, everything begins with search and intent. People are looking for your business. Your job is to be sure they can find it. This is done by being highly engaged on social platforms such as Facebook, referral platforms such as YELP, and of course, having a good website that clearly communicates your why, what and how to engage with your business.
To learn more about becoming a more discoverable business on the Web, check out our Webinar.
What You Can Do Right Now on Facebook
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Consistency engage on your business page
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Post relevant content at least one time per day
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Be sure your About section and contact information is strong and clear
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Claim Your Page Name (URL) (Here is a post I did on that in case you do not know how)
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Be sure your business is categorized correctly (Click here to learn more about Business Page Categories)
Here is another video from Slacktory on Facebook Graph Search, with a hilarious spin. It’s awesome.
PS: To learn more about Facebook Graph Search, click here.
(shared with LOVE from Nina)
You Matter
“We were created for significance.”
Angela Maiers
It is amazing how the social web works in making significant connections. A few days ago, I was having a conversation with a client about a situation that happened at their place of business and the importance of helping make people feel significant.
Is Anybody Home?
I was at my clients place of business and noticed a potential new client walk in. Not a single team member acknowledged this person. The woman just stood at the front desk, patiently, grabbed some literature, and just kept waiting. Finally, I excused myself from what I was doing to say hello to this potential new client and answer any questions she had. She was so happy that someone finally noticed she was there.
Have you ever walked into a place of business and not been noticed? Nobody looks up or even says hello? How did it feel? It sucks. And we have all been there.
So after I left, I jumped on the phone with my client to explain what had happened and we discussed how we could educate and inspire the team to understand the importance of helping everyone who walks through their door feel significant.
Discovering Angela Maiers
Only a few hours after that call, I came across the nicest post on the Passion Squared Facebook page from a beautiful woman named Angela Maiers. She expressed how much she loved the page, that is was “Passion Embodied.” Well of course, I was thrilled to see feedback such as that, and immediately Googled Angela. My jaw dropped to the floor. I could not believe this incredible woman took the time to notice Passion Squared, then cared enough to share her thoughts on my page. It was like she had been with me earlier in the day and heard the conversation I had with my client. Nothing in my world is a coincidence. This was just another confirmation of that.
Please take some time to experience Angela’s TEDx Talk about the importance of the You Matter message. It is very powerful and a must see for anyone who works with people. So that means all of us.
You see, it does not matter whether you are sharing the message of significance to a group of young people in school or you are acknowledging a client or potential new client as they walk through your door. The message is the same. We all want to feel significant. Something to think about both online and off. Are you listening? Are you paying attention? Do you care?
Angela is the author of The Passion Driven Classroom, a book all about ways to cultivate a thriving and passionate community of learners in the classroom and is a key thought leader in business and education. To learn more about Angela Maiers and her company Maiers Educational Services, click here. You can also follow her on Twitter @AngelaMaiers
A big shout out of thanks to Angela for inspiring me, this post, and for taking the time to engage with my Facebook page. It means the world to me. You matter.
(shared with LOVE from Nina)
Are You Being Unrealistic?
“Any great and inspiring leader or organization that ever existed set out to do something completely unrealistic.”
Simon Sinek