About Lauren
Pronouns: She/Her
How I Create Awesome at Passion Squared: My role is a mix of all things awesome; social storyteller, content creator, program manager, Nina’s “Instagram Husband”
Biggest Passion: My biggest passion is motivating people around me to find and pursue their passions. It’s something that I’ve become obsessed with- even talking to complete strangers about their dreams.
Biggest Hero: My biggest heroes are definitely my Parents, both for different reasons. My Mother taught me to always chase my dreams, regardless of any obstacle. My Father taught me persistence and ignited the fire in me for my love of business and marketing. Their support for my crazy ideas means everything to me.
Secret Talent: Remembering lyrics to a million songs.
Ultimate #MCM: Ashton Kutcher, smart is sexy!
Ultimate #WCW: Rihanna, I love her confidence and her sense of fashion.
My Biggest Follow Your Heart Moment: When I was 19, I had just passed State Board for my Cosmetology license and was hired into my dream salon straight from school. I should have been ecstatic at how everything was going my way at such a young age but something was missing. After a few months, I realized that my heart wasn’t in the actual day to day side of the salon- rather the business and marketing of the industry. I was so nervous to tell my parents that they sent me to school for a career I wasn’t in love with, but I knew I had to follow my heart. After weeks of debating with myself to ‘stick it out’, I stopped all training in hair and started reading books on social media, marketing, and branding- ANYTHING to help me understand the marketing world. At 23, I can say that that decision to start investing in what I was in love with has been the best decision I’ve ever made, having worked with brands like adidas and Def Jam, and now the amazing Passion Squared. I can honestly say I wake up every single day and love what I do.