Hello I'm Nina and I'm grateful you're here.

Nina is a brand strategist, mentor, and fiercely loving truth-teller for hairstylists, salon owners, coaches, educators, content creators, influencers, and beauty brand leaders. After decades in the professional beauty industry—leading marketing for one of the biggest salon brands in the world and building my own company, Passion Squared—I’ve learned that success isn’t just about what you do. It’s about how you do it, and how it feels along the way. That’s why I created Mentored. A subscription-based mentorship space where you get daily support, weekly live sessions, brand and marketing audits, templates, and prompts—all rooted in clarity, context, and care. It’s not about one-size-fits-all advice. It’s about meeting you where you’re at, helping you find your own way forward, and creating a business that works for you and the life you want. My work has always been about this: empowering you to align your brand, boundaries, and business so you can serve your clients, lead your teams, and live your life with more ease, purpose, and joy.