brand + marketing + social + digital + personal empowerment coaching for creative entrepreneurs

They say follow your heart to live your passion + purpose. But where are “they” when you are overwhelmed + over budget + over it? With over 30 years of experience + wisdom working in marketing + brand development and the last 7 years in social + digital, we empower creative entrepreneurs like you to turn your passion + purpose into an awesome biz, brand + life, with a little awesome dust + a shit ton of gratitude sprinkled onto every thing we do. -Nina L. Kovner, Chief Awesomeness Empowerer, Passion Squared

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 Friday feels... ‍♀️☕️❤️ rp @gina.devine
 Throwing it all the way back to #ISSELB 2015 with my boo’s @larisadoll + @dylankelly For those who have followed Larisa’s journey, you may or may not know this. I was so inspired by Larisa’s story and so drawn to her spirit I invited her to be a guest speaker in my class that year. It was the FIRST hair show she had ever attended. Ever! It was the first time she had spoken in front of a group. And she did awesome, nerves and all. That was only three years ago and now she will be at the show this year on paparazzi row  I’m so beyond proud and inspired by her passion, hard AF work ethic, focus and dedication. Larisa, I love you to the moon and back and continue to be so in awe of your journey. Dylan, I love and adore you forever and ever. Grateful AF for both of you and for this experience we shared in 2015.❤️🤳🤩 @probeautyassoc
 Loves... I know some of you have a hard time with feeling that being self-confident comes off as being self-absorbed. I get it. The gram is notorious for the self-absorbed. But here’s the difference and the lesson. Self-confidence is about trusting your own abilities, qualities and judgement. Self-absorbed is about being preoccupied with your feelings, interests or situations. I didn’t make that up. That’s the true definitions. Not my opinion. Fact. If you struggle in the confidence department, think about the source of that. Is it an old tape you keep playing? Is it about comparison? Is it about perfectionism? It is about being taught to play small? It is about self sabotage? In my experience, it’s a mix of many of these things. And one way to step into being more confident is to stop looking backwards. Is to learn and practice. Is to get clear on your purpose. Is to move slow, steady and strategic. Is to create achievable goals. Is to reduce that unrealistic to do list. And if none of that helps, then you gotta dig deep for the courage to move through those fears knowing that life is too short to play it safe. So tonight, before you lay your head down, I want you to make a list of your gifts. And if you feel inspired, DM or email me that list. We move towards what we focus on. Let’s move towards a focus on the gifts God (or whoever/whatever you believe in) gave you so you in turn can pass those those gifts to those you serve. Can you do that? Yes, you can. Sweet dreams courageous humans. You got this, and I got you. I love you and I believe in you.❤️‍♀️🤩 Nina @passionsquared
 Loves... Please focus on your own shit. Comparison is paralyzing + debilitating + most of all distracting AF. We all have a set amount of time and energy. Are we going to spend it comparing ourselves to others and wishing we were like them or staying focused on creating our own unique voice, brand + experience? What is even worse is comparing our businesses to others we know nothing about. It's called context. The ability to see the whole picture, the whole story, not just the picture or story people want us to see. One of the most destructive things a business can do is copy a tactic without knowing the strategy behind the tactic. Or the objective behind the strategy. Context is key. And context comes from experience, wisdom, knowledge, perspective and seeing the whole picture. It's like asking for a color formula without knowing the placement, starting level, timing, application or fabric. Do you. Focus. Stay in your lane. Stay consistent. Get help. Unplug if you need to regain perspective. Then create your own kind of awesome.☕️‍♀️❤With love, always- Nina #passionsquared PS: If you are ready to create your own unique brand, story + experience, join me here in LA for my Creating Awesome Experiences Workshop March 19... registration closes in February and we have 8 spaces left 🤩 Visit for info + to reserve your space

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