Our Awesome Story

Empowering passions + people who create awesome businesses + lives

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What’s love got to do with it? Everything. That’s what. Life can be chaotic and it can be beautiful, just like creative small businesses and the awesome humans like you that own them.

We know that awesome business owners are created from the inside out and we work to empower our clients with a focus on online + offline marketing, strategy, brand development and personal development.

At Passion Squared, we go straight to the heart of the matter to help you heal and gain clarity so you can build an awesome business and life. We are passionate about eliminating confusion and chaos around how to create, build and grow; some of the biggest challenges we have as humans and as creative small business owners.


One alone cannot create all the awesomeness that ensues at Passion Squared. Meet #TeamAwesome, who are fueled by intense passion and maybe a cup or ten of Starbucks.


Unicorn Name: Crazy Fluffy Tutu

How I Create Awesome at Passion Squared:

I empower people who create + grow awesome businesses and lives.

Biggest Passion:
 Empowering the people I love to create their own kind of awesome and fall madly in love with themselves. To see people’s lights go on, that aha moment, is everything to me.

Read more about Nina

Lauren “Lo” Enriquez

Unicorn Name: Happy Fluffy Tutu

How I Create Awesome at Passion Squared: ;My role is a mix of all things awesome; social storyteller, content creator, program manager, Nina's "Instagram Husband"

Biggest passion: My biggest passion is motivating people around me to find and pursue their passions. It's something that I've become obsessed with- even talking to complete strangers about their dreams.

Read more about Lauren


Unicorn Name: Peachy Charming Moon

How I Create Awesome at Passion Squared: Managing awesome projects, helping with all the magical things that makes Passion Squared deliver nothing short of awesome.

Biggest Passion: I have so many passions but the biggest is definitely people. I just love working with and playing with people.

Read more about Ashley

Why Passion Squared Was Born

Simply put, I could not go another day seeing creative small business owners suffer.

The struggle is real. Creative entrepreneurs in the beauty and wellness professions typically do not have a strong business background; actually, most times there is NO business background. Coupled with this, is the real struggle of self worth, self-care and self esteem. All challenges I have fought and gratefully won, on most days that is.

I could not go another day witnessing short-term motivation, which almost always ended up in more confusion, chaos, and self-loathing.

Owning a creative small business is hard enough. Life is even harder. I know. I’ve been there.

So the question was simple. How could I NOT take all my decades of business and life experience and create a safe space for the people that I love to learn and grow? We must live our purpose. We must share our gifts. This was my calling. This is my purpose. Passion Squared is here because I finally said YES to walk in my purpose and live authentically.

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