A Story of Passion + Purpose

We empower creative entrepreneurs like you to turn your passion + purpose into an awesome biz, brand + life.

Alt Image

They say follow your heart to live your passion + purpose. But where are “they” when you are overwhelmed, over budget + over it?

Life can be chaotic + beautiful, just like creative small businesses and the passionate humans like you that lead them.

At Passion Squared, we go straight to the heart of the matter to help you find clarity. We help eliminate the confusion and chaos around how to create, build and grow your creative small business.


One alone cannot create all the awesomeness that ensues at Passion Squared. Meet #TeamAwesome, who are fueled by intense passion, purpose + some Starbucks.


Pronouns: She/Her

Unicorn Name: Crazy Fluffy Tutu

How I Create Awesome at Passion Squared:
I empower people who create + grow awesome businesses and lives.

Biggest Passion: Empowering the people I love to create their own kind of awesome and fall madly in love with themselves. To see people’s lights go on, that aha moment, is everything to me.

Read more about Nina


Pronouns: They/Them

Unicorn Name: Sunny Orange Creamsicle

How I Create Awesome at Passion Squared:
I am the oil that keeps the Passion Gears turning smoothly. The Awesome Sauce! Calendar Keeper and To-Do List Master.

Biggest Passion: Normalizing the human experience by living my life authentically. If I’m honest about who I love, about my relationship with my body, about being a mess, about making mistakes, about feelin’ myself… that has an impact on the people I interact with.

Read more about Nichole


Pronouns: She/Her

Unicorn Name: Peachy Charming Moon

How I Create Awesome at Passion Squared: Managing awesome projects, helping with all the magical things that makes Passion Squared deliver nothing short of awesome.

Biggest Passion: I have so many passions but the biggest is definitely people. I just love working with and playing with people.

Read more about Ashley


Pronouns: She/Her

Unicorn Name: Electra Dainty Lashes

How I Create Awesome at Passion Squared:
I help with all things! from calendars, creating spreadsheets, email reminders and control freaking all the in betweens, i make sure we stay on task and continue to deliver awesome to all of you, as promised.

Biggest Passion:: I love encouraging individuals to explore their personal passions and work through the fear.

Read more about Julia

Why Passion Squared Was Born

I could not go another day seeing you suffer. I could not go another day witnessing short-term motivation, which almost always ended up in more confusion, chaos, and self-sabotaging.

Let’s be honest. Creative entrepreneurs typically do not have a strong business background; actually, most times you have NO business background. This, coupled with the real struggle of self worth, self-care and self esteem makes for a not so awesome journey. I’ve been there, I understand, and I have fought and gratefully won many of these battles you face.

The answer was simple. With decades of business and life experience, I decided to create a safe space to empower the people I love, that’s YOU! You have a gift and it’s time for you to use it to create your own kind of awesome.

This is my calling. This is my purpose. Passion Squared is here because I finally said YES to walk in my purpose and live an authentically awesome life and now I can help empower you to do the same.

Get The Weekly Dose of Awesome in your inbox:

Subscribe Now