A Story of Passion + Purpose

We empower creative entrepreneurs like you to turn your passion + purpose into an awesome biz, brand + life.

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They say follow your heart to live your passion + purpose. But where are “they” when you are overwhelmed, over budget + over it?

Life can be chaotic + beautiful, just like creative small businesses and the passionate humans like you that lead them.

At Passion Squared, we go straight to the heart of the matter to help you find clarity. We help eliminate the confusion and chaos around how to create, build and grow your creative small business.


One alone cannot create all the awesomeness that ensues at Passion Squared. Meet #TeamAwesome, who are fueled by intense passion, purpose + some Starbucks.

Nina L Kovner Passion Squared


Pronouns: She/Her

How I Create Awesome at Passion Squared:
I empower people who create + grow awesome businesses and lives.

Biggest Passion:

Empowering the people I love to create their own kind of awesome and fall madly in love with themselves. To see people’s lights go on, that aha moment, is everything to me.

Read more about Nina


Pronouns: She/Her

How I Create Awesome at Passion Squared:
Project management and helping to support Nina in all things awesome.

Biggest Passion:

Since having a life-altering injury myself (becoming paralyzed from cliff jumping), my biggest passion is to help other people with life-altering injuries get back to skiing and get them comfortable with their ‘new’ normal again.

Read more about Beth

Why Passion Squared Was Born

I could not go another day seeing you suffer. I could not go another day witnessing short-term motivation, which almost always ended up in more confusion, chaos, and self-sabotaging.

Let’s be honest. Creative entrepreneurs typically do not have a strong business background; actually, most times you have NO business background. This, coupled with the real struggle of self worth, self-care and self esteem makes for a not so awesome journey. I’ve been there, I understand, and I have fought and gratefully won many of these battles you face.

The answer was simple. With decades of business and life experience, I decided to create a safe space to empower the people I love, that’s YOU! You have a gift and it’s time for you to use it to create your own kind of awesome.

This is my calling. This is my purpose. Passion Squared is here because I finally said YES to walk in my purpose and live an authentically awesome life and now I can help empower you to do the same.

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