Here is the audio version of this post. Thank you so much for listening.
So I asked a very simple question last week on Facebook and Instagram, thinking I would get a pretty straightforward answer. “Is it OK to like our own posts on Facebook, Instagram or any other social platforms?” I applaud all those who courageously shared their thoughts. Thank you!
Now I could have been more clear, I was speaking about business pages and posts, not personal. So this post is about business pages and my professional view is based on countless hours of engaging myself, reading, researching, following respected leaders in the space, and watching my own and my clients behaviors and analytics.
The short answer
No, there is no need for your business to like its own posts. And if people are paying attention, it looks kinda lame and desperate.
The longer answer Why Are We Even There?
The purpose of engaging on social platforms for business is to share, engage, listen, build relationships and create connections. Based on the objectives of the business being on a social platform, those actions could result in increased traffic to your website, referrals and revenue.
How Can We Create More Engagement?
1. Sharing your business posts to your personal pages (if the target audience is similar) can increase engagement on Facebook, since personal pages seem to show up more in the news feed than business pages.
2. Creating a content strategy that creates value for your followers.
3. Posting consistently and often. How often? It depends on your audience. And only trying different approaches and measuring them will give you that answer.
In the end, the goal is not to try to game the system, the goal is to create relevant, meaningful content that adds value to your community. Whether its on Facebook, Instagram, a blog or e-newsletter.
We move towards what we focus on. So instead of focusing on likes or being seen, I say we focus on how we can be of service to the humans that choose to follow us and listen to us. And liking your own post just does not fit into that.
What are your thoughts? Please share your comments below, or on Facebook, and of course, you can always inbox me. I’m listening.
Here is the audio version of this post, thank you so much for listening.
So yes, this happened. My awesome Sis Lisa got tickets to see Jared as an early birthday present to me. I mean, wow. Best Sis ever, right? This post is about my night, and actually, my recent love affair with the human that is Jared Leto.
The Leto Experience
I have been a kinda fan of his for a while. But I became a mega fan when I watched his awesome doc Artifact. I mean to be honest, I think I have watched it a gazillion times. And each time I cry. So there’s that. And his performance in Dallas Buyers Club, OMG. No words really except for the fact that I lost some of the most awesome humans during those times in the 80′s to AIDS, and the story touched deep in my heart. So when Jared won the Oscar, well, you can only imagine my emotions, and yes, I cried.
So, to be able to see him live, I wondered if my love affair with him from afar would become stronger after seeing him LIVE. Well, of course, the answer is YES, squared!
What is it about him that I am so obsessed with? His humanity. Yes, he is a #megababe, but that is not what it is. He is real. He is authentic. He connects. He creates. He engages. He cares. He is vulnerable. He dreams. He is imperfect. He is passion. He is love.
As I sat at the Hollywood Bowl that night, having a panic attack, which is another blog, I knew I had to get incredibly focused as to not lose my s#%t! So I choose to focus intently on him. On his dialogue. On his energy. On how he connected with the audience. And again, I cried.
Authenticity + Transparency
In a world craving transparency and authenticity, to experience Jared Leto LIVE confirmed to me that the true way to make a difference in the lives of others is to truly care. To authentically & passionately connect and engage. To be whole. Not one person on Instagram and another at a concert.
At the end of their set, he shared with the audience that the band would be at their merch tent signing CD’s for as long as they could. Are you kidding me? An Oscar winner? A mega rock star? Signing CD’s? Yes. Because they care.
The Lesson The lesson in all this? Authenticity, transparency, passion & caring are and will continue to be the foundations of an awesome business.
No matter how big or how small you are, if you allow your head to blow up, become driven by ego, get too “busy” and full of yourself, and think you are “too big to fail” all I can say is proceed with caution.
If you are a passionate studier of business, if you are passionate about artists, please see Artifact. And if Jared comes to town, well, you know, you just gotta go!
(shared with LOVE from Nina)
PS: A big thanks to my Sis for creating an awesome night for me, and having so much compassion & patience when I have panic attacks. I love you Sis!
“If you think a professional is expensive, wait ’til you try an amateur.”
(image via Google)
Here is the audio version of this post. Thank you so much for listening.
Beauty professionals have incredible pride in being masters of their passion. And I love that. Graduating beauty school is still to this day one of my most awesome accomplishments.
Most likely you studied and practiced for years to obtain a license, certification, or some type of advanced knowledge. You have invested several thousand dollars to train with the best and are passionately committed to daily improvement to the tune of thousands more dollars and time in advanced education and tools.
What baffles me is how did that experience make you believe that you also can design marketing plans and strategies, design logos and websites and create brands? Last time I checked, beauty school curriculum did not include graphic design, strategy, branding or business development.
I’m sure the graphic designer or web programmer feels the same way you feel when they see your DIY graphics and websites, like when you see DIY cuts and colors. #ugh If I had a dollar for every time hairdressers freaked out about home hair color, and YouTube stars teaching at home beauty, I would be a gazllionaire.
Developing a website (and a business or brand for that matter) is way more than the colors and fonts. There is a strategy behind each word, each page, and each click. Same with logos. You think if it was that easy there would be a degree for graphic design? Creating a business, a brand, a logo, a website and a strategy is both an art and a science. Sound familiar?
By all means DIY, but please know that nine times out of ten it will show, in both your sales and profits.
In the world I work & play in, I cannot tell you how many times people have asked for help then quickly said, “I can’t afford it.” My question back is “Then how can you afford to build a business?” I have seen entrepreneurs waste thousands of dollars (including myself, not thousands but hundreds) and insane amounts of time on DIY, in the end, being frustrated and mad and nothing to show for it. I have also seen people do it the right way, invest time and money up front, and get what they need to create awesome.
You don’t need a million dollar budget to create. But you do need someone with experience and expertise to help guide you. You can do it right the first time, or you can do it wrong the first time, second time and third time until you realize it’s just not working.
When you choose to move way outside your experience and expertise, don’t be surprised when things don’t work out as you wished they would.
Once you engage a pro and set objectives, create a plan, logo, and brand identity, there are some great DIY (kinda) platforms for small businesses to use. But again, use with caution, and if you do not understand it, engage someone who does.
Here are some DIY and (kinda) DIY resources I use often for my business:
For my website, shopping cart, workshop materials and program logos, I engage a professional designer and web programmer, always. I pay $50-$75/hr. for these services and they are based on referrals from people I trust and content I love. For strategy, planning and marketing, I have quite a bit of experience in that area, so for me it’s DIY, after almost 30 years in the business of education, sales, leadership and marketing.
I also invest a significant time and money to feed my brain. Whether it’s through books, webinars, workshops, or coaches. This month alone I have invested over $500 in my education and well being. How much have you invested?
There are exceptions to every rule. If you are a bad ass hairdresser, graphic designer, web programmer, marketer, and strategist, I want to meet you and give you a big hug.
Love + Awesomeness-
Want to work with someone who can help guide you on the path to awesomeness in your biz + life? Click here and lets chat. If we are not a good fit and I can’t help you, I most certainly will point you in a good solid direction to help you grow. But beware, you will get 100% honesty from me. Because I care. So be ready.
One of the Passion Squared logos. Awesome? I think so. Does it make me a brand? No.
Here is the audio version of the post. Thank you so much for listening.
For the last few years, I have had the privilege and honor of engaging, listening, and coaching small businesses in the beauty and wellness worlds. It truly is my purpose, and I am grateful every second I get the honor to empower those I love.
However, there is a trend I see happening that must be stopped, and that is the belief that if you make a cool logo, secure a domain name and throw up a website, you are a brand. I hate to be the bearer of bad news, but the truth must be shared. That does not make you a brand, it makes you a logo, domain and website owner. There is a big difference.
So, what makes a brand? While there are a gazillion elements, I will focus on a few that in my experience are the most important and powerful. No matter if you are a 1 person team or a 1000 person team, online or off, these principles apply…
1. Purpose + Promise
Having clarity around the purpose + promise of your business and the ability to communicate it through storytelling creates value + meaning, which in turn, create a brand.
How you communicate, the dialogue & systems you use, your team, how train your team, your negotiables, your non-negotiables, how you make decisions, how you care for your team, how your team cares for your clients, all of these things create a brand.
3. Experience + Value
How the customer experiences your business, how they feel, the emotions that come up while engaging with your business, the value that is perceived in the mind of the client, that is a brand.
Planning, what you say yes to, what you say no to, your plans, pricing, promotions, programs, that is the beginning of a brand.
When people begin to engage with your business and relationships are built. When transactions take place, that is a brand.
Your look, your feel, your sounds, and the consistency of your look, feel and sounds, all of these elements combined, creates a brand. This is where your logo comes in.
You see, we have it kinda backwards. We don’t start with a logo when creating a brand, we actually end with a logo.
When creating a business, with must begin with our objectives, our WHY’s, the outcome we are seeking, our strategy, our culture, experience, promise, purpose, and then, when we have clarity around that, it is time to begin design. And not one second sooner.
Why? Well, a logo is designed to communicate a brand promise, purpose, culture, etc. So how in the world can a designer create a logo without knowing those things? In fact, more importantly, how can you create a legitimate business and a brand without knowing those things? You know?
(shared with LOVE from Nina)
PS: One of my awesome go-to guys on all things marketing is and has always been Seth Godin. Here is his definition of a brand. I love it, and him so much!
“A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another. If the consumer (whether it’s a business, a buyer, a voter or a donor) doesn’t pay a premium, make a selection or spread the word, then no brand value exists for that consumer.”
Here is the audio version of the post, thank you so much for listening.
There is so much awesomeness happening on Instagram, thus my obsession with the platform and writing about it. One of my obsessions at the moment, well, not just at the moment but every day, is the bad ass barbers of Instagram. I am so freaking inspired by how they create awesome each day, so here is my take on what they are doing right and how you can learn from them to help you create more awesome in your biz.
Culture is everything. And the barber community has nailed it. They work together, play together, celebrate their communities, and use the same language. They have a shared passion and work ethic. They live their culture. And it shows.
2. Brand Identity + Messaging
This is the one area that continues to blow my mind. The look, feel, sounds and sights are so insanely consistent. From logos, to colors, to fonts, words, sounds, styles, shapes, tools, merch, storytelling via content, and most importantly, culture, these bad ass barbers not only understand branding, it is clear they value and respect how it can create awesome in their business.
As my biz hero Gary Vee says, “Best marketing strategy ever? Care.” And these barbers care. The reason I know this is based on their engagement on Instagram. They listen, they respond, they give shout outs, they love and support each other, they build relationships and in turn, they have tens of thousands of passionate followers.
These bad ass barbers are collectively very generous with their lives and minds. They share tips, offer education, host events and more. As Winston Churchill once said, “We make a living by what we get, we make a life by what we give.”
Well, this one goes without saying. However, what I will say is many of us may say we are passionate, but does it show through our online and offline presence? Can it be felt through a screen and through the stories we tell from the content we share?
Generation C, the connected customer, as defined by the genius Brian Solis, is passionate about shared experiences. About stories, about culture, about going behind the scenes. And these bad ass barbers get that. Do you?
If you want to learn how to create more awesome on Instagram, follow these bad-asses, I do, and I am so grateful they exist.