This is the stuff they didn't teach you in beauty school

It begins with the clarity of your salon brand story, which is the foundation you use to build trust with your clients, teams, or tenants, make more aligned decisions for your salon business, and connect all the dots.

In this Course, we promise you the clarity, context, courage, and confidence to simplify your decision-making process.

With that, you'll experience less confusion, overwhelm, and stress, and feel more joy, purpose, intention, and alignment as a human, stylist, business owner, educator, and leader.

This isn't the only salon business course you will ever need, however, it will make every salon course you take, both artistic and business, more actionable and relevant to your brand, visions, dreams, and desired outcomes. It's time to get yourself out of time-wasting and light-dimming comparison, confusion, and chaos and into more clarity, confidence, alignment and joy.

Your Course Experience

Module 1: Creating and Refining Your Salon Brand Story

Understanding the power of storytelling. Identifying your brand's core values, voice, and vision. Crafting an authentic and relatable brand story that resonates with the clients, teams, tenants, or students you wish to serve. AI and crafting your brand story

Module 2: Naming and Trademarking Your Salon Brand

Strategies for choosing a memorable and relevant brand name. Navigating the trademark process to protect your brand. Legal considerations and steps to avoid messy trademark infringement issues and unnecessary spending. AI and your brand name

Module 3: Creating and Refining Your Salon Brand Identity

Exploring the key elements of brand identity: logo, colors, fonts, and imagery. Aligning your brand identity with your brand story. Developing consistent visual branding across all touchpoints of your marketing and communications to create recognition & build trust. AI and your brand identity

Module 4: Pricing and Your Salon Services + Products

Understanding the psychology and fundamentals of pricing and its impact on perceived value. Developing a pricing strategy that reflects your brand positioning and the people you wish to serve. Designing services clients want that are in alignment with your brand. AI and your brand services

Module 5: Healthy Boundaries and Your Salon Brand

Recognizing the importance of healthy boundaries in maintaining brand integrity. Establishing frameworks for client, team, tenant, student interactions, and social media engagement. Dealing with challenging situations and maintaining alignment with your brand story, vision, values, and integrity.

Module 6: Creating Salon Business Agreements and Handbooks

Crafting clear and comprehensive business Agreements for clients, team members, tenants, or students. Developing a Team Handbook that is aligned with your brand and the outcomes you're seeking. Legal and ethical considerations when creating Agreements and handbooks. AI and your Agreements

Module 7: Your Salon Brand Marketing Offline

Exploring the Awesome Client Journey offline and how to create a consistent experience in alignment with your brand. Designing offline marketing systems and materials that align with your brand identity. Leveraging word-of-mouth and referrals to build your business. AI and your offline marketing

Module 8: Your Salon Brand Marketing Online

Understanding the Awesome Client Journey and how to create one in alignment with your brand to become more discoverable online to grow your business. Creating engaging and relevant content that's consistent with your brand and those you wish to serve. AI and your online marketing

What Our Clients Are Saying

I can't recommend the Course enough! Every time I watch it, I learn something new. The Creating Your Awesome Brand Course was not only super relatable but very easy and fun to watch. I learned how to implement what I need to align with ideal clients and create a solid foundation for my business through my brand. Before the Course, I owned my first booth-renting salon for seven years. Like many salon owners, I wore all the hats and made it work with the knowledge I had. Everything looked great, but as time went by, I realized I was not hiring stylists who aligned with my vision. Instead, I was more concerned about having my booths filled. That was not sustainable because I was constantly compromising my vision to please others. I was not set up for success; the lack of boundaries led to burnout and exhaustion. When it came to developing my new salon, branding was NOT something I was willing to compromise on. Since I finished the Course, Nina has been working with me one-on-one; her knowledge and experience are invaluable, and she is clearly invested in my success. Thank you so much, Nina.

Justina L- Salon Owner and Business Coach

When I first began following Nina on social media, I knew she was the bridge I needed to take my GenX mindset into a new era of doing business. But little did I know that I never really did the work to understand my business and brand from day 1. With her help and guidance, I took a deep dive into why I even wanted to be in business. I discovered who my ideal clients and team members were and what I was promising them. I began to be clearer with my business Agreements and establish better foundational systems that not only helped my business grow but also helped all who did business with me. I learned how to be approachable and compassionate without falling into my old people pleasing ways. My marketing strategy became authentic but well planned. She taught me how to cover more ground online and offline. Our reviews grew, and we are now getting discovered through Google and SEO. The Creating Your Awesome Brand Course is all anyone will need to grow on your entrepreneurial journey.

Kristen P- Multi-Location Salon Owner

If you are thinking about starting a small business or already have a small business and struggle with branding, marketing, social media, healthy boundaries, attracting clients, etc. Nina Kovner has created an amazing course that will absolutely transform your business and give you the tools to be really successful. I have worked with Nina for so many years and recommend Passion Squared and the Creating Your Awesome Brand Course to everybody and anybody who will listen.

Noelle W- Salon and Haircare Brand Owner

Hairstylist friends! Especially new hairstylists! We all know beauty school doesn’t come close to teaching us about the business side of this industry. One of the major things that have helped me get clear as a hairstylist - and business owner was to be in A School, Nina's group coaching. In this Course is much of what I've learned in A School. You’ll learn how to build your brand, get clarity around your business practices, find how to best serve your clients with effective and clear communication, practice healthy boundaries, and MORE. I wholeheartedly recommend this Course no matter where you are in your career.

Amanda B- Independent Bridal Stylist