In this episode I sit down with Kristen Peckich, stylist, leader, bridal specialist and owner of Lapomponnee Salons + MEC Modern Barbering. Kristen has been a salon owner for 28 years and happens to be the same generation as my, Gen X, when the Internet did not even exist to help empower small businesses. Kristen shares her experience around discovering the power of social media, and how, after 28 years, through the use of Instagram, Facebook and Email Marketing, had record breaking Holiday sales. This is a must listen episode for all, but particularly if you are still confused as to how social + digital media can empower your small business. You can find Kristen and her salons on the gram @lapomponnee + @mecmodernbarbering If you are ready to empower your creative small business with social + digital marketing, join our social school program by visiting passionsquared.net/shop
In this episode I share my experience, wisdom and context around getting paid as a speaker, educator, platform artist and influencer. After 30 years of being an educator, education director and VP of Marketing, Education and Events, I have negotiated hundreds of contracts and today help our clients at Passion Squared understand their value and worth. This is not a black and white one size fits all discussion, but it is one that needs to be clearly understood so you are empowered to advocate and negotiate for yourself. A big shout out of gratitude to all the brands who have invested in and see value in what educators, speakers, platform artists and influencers bring to the table. We see you and appreciate you. And all the gratitude and love to bestie of Passion Squared Rebecca Taylor for inspiring this episode.
In this extended episode Nina sits down with her bestie Gordon Miller, CEO of Hairbrained.me to talk about the decade in social, digital, the beauty industry, highlights, proud moments and all the things. They also share some predictions of where they see the future of social, digital and more. Buckle up loves, this is a long yet loaded with so much wisdom episode. You can find Gordon on the gram @gordnm@hairbrained_official and Nina @passionsquared Thank you Gordon for being our special guest and to all of our listeners who have been with us the last two years. We are so grateful for you. Happy New Year!