I Am An Artist Too
Value is more expensive than price. -Toba Beta
Working in a creative industry such as beauty, there is an ongoing dialogue that never seems to end about not working for “free”, of value, of price, and with that, I continue to see so much misunderstanding of both value and price.
And while I have written on this topic often, here is my latest take on understanding value, price and worth. Because it’s not about getting paid, this is about delivering insane value. There is a BIG difference. Revenue is the result of a job well done.
In our hyper connected and social world, we have an opportunity to do a ton of important and valuable stuff, “for free”. We can write blogs, create videos, share tips, send newsletters with lots of cool info, answer questions on social platforms, do LIVE chats, etc. All super awesome, highly valuable stuff, we do for “free” aka not getting paid.
If we are just starting out, and nobody knows who the heck we are or what value we bring to the table, there are several strategic decisions we can make about working for “free”. Remember, these are strategic decisions and also an investment in building relationships, community, value and potentially a ton of traffic, online and off. Just think, every time you post a blog, hair tip, step by step or formula, that is working for “free”.
If people keep asking you to work for free or discount your prices, instead of getting mad at the people, you may want to consider the following…
1. You are connecting with the wrong people. And this means your marketing plan is off or you simply don’t yet understand or have not clearly defined your target market.
2. You have not effectively communicated your value.
3. You have not set healthy boundaries, people will push, it’s your job to push back, with love of course.
4. You are not comfortable with having courageous conversations.
5. You do not see your worth.
6. Your work is not as awesome as you think it is.
If you set your price, and people won’t pay it, all of the above statements may be true, plus one very important thing; you could be overpriced. I know, a little blow to the ego, but its possible. Pricing is both an art and a science. As I shared here and here and here, if you care to learn more, for “free”.
Lastly, for an industry that screams about not working for free, at least 1 time per day, usually more, those same people ask me to work for free. And the awesome news is, I do have a ton of content available to those people, which is free*.
This weekly blog, The Weekly Dose of Awesome newsletter, my #QandAwesome show, Awesome A Day morning text messages & Wednesday Wisdom LIVE Chats, my daily posts on social platforms, all of it, is 100% available to anyone who chooses to consume it.
*If I was to charge for all of those things I choose to do to create value for my community, it would be thousands of dollars each month. Yes, thousands!
What I sell is experience, knowledge, context + results. I create stuff of value. I am an artist. Just like you. So when you call, text or email me and want to pick my brain about your brand strategy, ideas, team challenges, social platforms, website, problem client, or whatever, you are asking me to work for free. Hmmmmm.
I pay for all my professional services. Why? I respect the businesses & artists who provide them. My haircuts, colors, waxing, facials, nails, graphic designer, web programmer, accountant, #teamawesome at Passion Squared. And I pay with joy, love + gratitude for having fellow artists and humans in my life that know way more than I do about their area of focus & experience.
So next time you text, call or email me asking for help, be prepared to get an invoice…created and sent with love, gratitude and respect. And in turn, I will always pay for my haircut.
Love + Awesomeness-
Nina
#QandAwesome Episode 9 Who Is Nina L. Kovner?
On this weeks episode, I answer a kinda difficult question that really made me think. Who am I, what do I do, why do I do it? While we are so used to asking people what they do, the power is in the WHY. My why is empowerment + purpose. What is yours? Thank you so much for watching.
PASSION PROFILE: Keri R. Davis
Either you create your own culture, or your culture will be created for you. You choose. Keri R. Davis
What an honor it was to sit down with my 25+ year bestie and all around awesome human and biz bad ass Keri R. Davis to take a peek into her brain & heart. Keri has three Aveda Concept Salon in San Diego called Gila Rut, is an educator for Aveda Business College and won the NAHA MBA Salon of The Year, or what I like to call the bad ass biz award.
N. What does passion look and feel like to you?
K. When I see something that I am passionate about, I see beauty, in all things — not just industry beauty or physical facial beauty. I see passion in nature. I see passion in people helping people. I see passion in laughter … and I love to see the igniting of the light bulb in someone’s thinking.
When I feel passion, it feels like butterflies in my stomach. I feel anxious or driven in a good way … as if it can’t come fast enough, yet I don’t want it to end so I can relish the greatness of it.
N. Why did you become an owner?
K. What a loaded question! I was so young (26 years old) when we opened our first salon. Thinking back that far is challenging, but what I do remember is that the salon I worked in for my first 3 years in the industry was my biggest learning experience. It taught me what I didn’t want. I hate to say that, but sometimes when we learn what we don’t want, what we do want becomes clearer. Kind of like a relationship!
As I observed hairdressers that had been practicing their craft for 20+ years, what became clear was that they had nothing to show for their hard work … not in their personal life or business life. And when I say that, I am referring to a retirement plan, and exit strategy, owning a home. I felt that they felt stuck. That could have been just my observation, but that is what drove me to want to do something that gave me security.
When I went to work for the second salon of my career, my observation got even clearer. I could not find a salon to work in that offered me a career opportunity. I could only get a job! This was a huge distinction because I wanted a place where I could grow roots — a place where I could see myself for a long time and elevate my position/career. I wanted a mentor.
This was the changing point for me. It became evident that my path was to create an environment that offered career opportunities to people where they could grow and where they felt taken care of through health insurance, retirement and paid vacations. Basically, for me, things needed to operate like a ‘real’ company.
I wanted to be a facilitator to be able to help people see what was possible for them where they may not have seen it for themselves. This became my mission and has become my passion. This vision has not changed over my 24 years of business ownership!
N. What is the biggest challenge you have had and how did you overcome it?
K. I think the biggest challenge I have had (there have been many) is accepting that people have their own ‘process’ of execution and achieving a final result or goal that is often different from mine.
Overcoming this is a process in itself, so I breathe a lot and remind myself that people have their own amazing process of getting things done. As long as the communication is clear and we are working toward the same end result, it is a beautiful thing to observe and respect different ways of arriving at the same place. In some cases, they arrive in a better place.
N. What is the greatest lesson you have learned?
K. To practice gratitude for all that we have been blessed to encounter in our lives … business and personal.
N. What is one skill you believe all successful owners need to have?
K. A vision and the communication skills to get people aligned to that vision.
N. Why that one?
K. Without clear vision of where you want to go, the energy and culture becomes fragmented. People are moving in different directions and when coaching, we need to have a clear vision/goal of where the company is going. Otherwise, we have nowhere to direct them.
N. Why are you so passionate about salon culture?
K. To me, culture is EVERYTHING. In my mind, this is my second home. I want to feel amazing when I walk in. I want our staff and guests to have that same feeling. Without a strong culture, the customer experience is inconsistent. That being said, this would create an entirely new set of problems.
Culture is the glue that connects the experience of your company. From owner to staff members, from guests to community. It is who you are!
N. Favorite quote?
K. I have two:
“Either you create your own culture, or your culture will be created for you. You choose.”
“Be now what you want to become.”
N. Starbucks or Coffee Bean?
K. Neither: I make my own!
You can find Keri on Facebook, and follow Gila Rut Salons on Facebook + Instagram.
Thank you Keri for sharing your heart + brain + passion with us. I am so grateful to have you in my life, my heart and my head.
Love + Awesomeness-
Nina