#QandAwesome Episode 9 Who Is Nina L. Kovner?

On this weeks episode, I answer a kinda difficult question that really made me think. Who am I, what do I do, why do I do it? While we are so used to asking people what they do, the power is in the WHY. My why is empowerment + purpose. What is yours? Thank you so much for watching.

Keri R. Davis Gila Rut Salons

PASSION PROFILE: Keri R. Davis

Either you create your own culture, or your culture will be created for you. You choose. Keri R. Davis

What an honor it was to sit down with my 25+ year bestie and all around awesome human and biz bad ass Keri R. Davis to take a peek into her brain & heart. Keri has three Aveda Concept Salon in San Diego called Gila Rut, is an educator for Aveda Business College and won the NAHA MBA Salon of The Year, or what I like to call the bad ass biz award.

N. What does passion look and feel like to you?
K. When I see something that I am passionate about, I see beauty, in all things — not just industry beauty or physical facial beauty. I see passion in nature. I see passion in people helping people. I see passion in laughter … and I love to see the igniting of the light bulb in someone’s thinking.

When I feel passion, it feels like butterflies in my stomach. I feel anxious or driven in a good way … as if it can’t come fast enough, yet I don’t want it to end so I can relish the greatness of it.

N. Why did you become an owner?
K. What a loaded question! I was so young (26 years old) when we opened our first salon. Thinking back that far is challenging, but what I do remember is that the salon I worked in for my first 3 years in the industry was my biggest learning experience. It taught me what I didn’t want. I hate to say that, but sometimes when we learn what we don’t want, what we do want becomes clearer. Kind of like a relationship!

As I observed hairdressers that had been practicing their craft for 20+ years, what became clear was that they had nothing to show for their hard work … not in their personal life or business life. And when I say that, I am referring to a retirement plan, and exit strategy, owning a home. I felt that they felt stuck. That could have been just my observation, but that is what drove me to want to do something that gave me security.

When I went to work for the second salon of my career, my observation got even clearer. I could not find a salon to work in that offered me a career opportunity. I could only get a job! This was a huge distinction because I wanted a place where I could grow roots — a place where I could see myself for a long time and elevate my position/career. I wanted a mentor.

This was the changing point for me. It became evident that my path was to create an environment that offered career opportunities to people where they could grow and where they felt taken care of through health insurance, retirement and paid vacations. Basically, for me, things needed to operate like a ‘real’ company.

I wanted to be a facilitator to be able to help people see what was possible for them where they may not have seen it for themselves. This became my mission and has become my passion. This vision has not changed over my 24 years of business ownership!

N. What is the biggest challenge you have had and how did you overcome it?
K. I think the biggest challenge I have had (there have been many) is accepting that people have their own ‘process’ of execution and achieving a final result or goal that is often different from mine.

Overcoming this is a process in itself, so I breathe a lot and remind myself that people have their own amazing process of getting things done. As long as the communication is clear and we are working toward the same end result, it is a beautiful thing to observe and respect different ways of arriving at the same place. In some cases, they arrive in a better place.

N. What is the greatest lesson you have learned?
K. To practice gratitude for all that we have been blessed to encounter in our lives … business and personal.

N. What is one skill you believe all successful owners need to have?
K. A vision and the communication skills to get people aligned to that vision.

N. Why that one?
K. Without clear vision of where you want to go, the energy and culture becomes fragmented. People are moving in different directions and when coaching, we need to have a clear vision/goal of where the company is going. Otherwise, we have nowhere to direct them.

N. Why are you so passionate about salon culture?
K. To me, culture is EVERYTHING. In my mind, this is my second home. I want to feel amazing when I walk in. I want our staff and guests to have that same feeling. Without a strong culture, the customer experience is inconsistent. That being said, this would create an entirely new set of problems.

Culture is the glue that connects the experience of your company. From owner to staff members, from guests to community. It is who you are!

N. Favorite quote?
K. I have two:
“Either you create your own culture, or your culture will be created for you. You choose.”
“Be now what you want to become.”

N. Starbucks or Coffee Bean?
K. Neither: I make my own!

You can find Keri on Facebook, and follow Gila Rut Salons on Facebook + Instagram.

Thank you Keri for sharing your heart + brain + passion with us. I am so grateful to have you in my life, my heart and my head.

Love + Awesomeness-

Nina

#QandAwesome Episode 8 Positivity + Authenticity

In this weeks episode, I answer one of the most common questions I get asked. How do I stay so positive? And what better week to answer this, a week I have been in a total funk. It happens. How we choose to react + respond to the funk is what matters. Thanks so much for watching. Pay it forward. Share this with a friend who needs it.

5 Ways To Create Awesome on Instagram

5 Ways To Create Awesome on Instagram

A great photograph is one that fully expresses what one feels, in the deepest sense, about what is being photographed.  Ansel Adams

Here is the audio version of this post. Thank you so much for listening.

As the saying goes, a picture is worth a thousand words. Well, in today’s world, I would add video to that statement and boy, it is truer than ever in the social + digital world.

You see, we have all been given the opportunity, thanks to Insta, to tell and share stories in a way we never imagined possible. And that is what engages people, stories. And engagement leads to interest, and interest can lead to relationships, and relationships can lead to revenue. Ahhhhhh, yes. See how that works?

Here are 5 ways you can begin creating awesome on Instagram today!

1. Create a plan around how you will share your brand story.
What will it look like, feel like, sound like? What types of content will you share that helps tell your story. Who is your target market and what is of interest to them? How much time will you put towards building your community and content? All very important questions to ask.

2. Spend time on your “about” story.
Be sure your logo is clean and clear on your profile. This is a must. I want to know who you are and why I should follow you. Keep it real. We crave that.

3. Be mindful of the URL you use on your profile, as it’s the only way to “link out” on Instagram.
Ask yourself, “where do I want people to go?” And yes, this can change as often as you choose. And if you are posting anything asking me to go outside of Instagram, simply change the link. (and remember to change it back!)

4. Share other posts (#regram) only if it’s consistent with your brand.
While you may want to share all sorts of content, think first if it is consistent with your brand story. And always give credit for what you share, unless in the few instances where you do not know the origin of the post.

5. Engage, engage, engage.
This is the most important of the list. If you care, you will find time to engage. This means following people that matter to you and your brand, liking, commenting and sharing (if applicable) posts. Responding and replying. This is about relationships. Period. And relationships take time to build.

At the end of the day, it all comes back to caring, commitment, consistency and action. Now you simply need to choose to make a decision. I know, no magic pill, but you know you will always hear the truth from me.

 Love + Awesomeness-

Nina

Want to see how others are creating awesome on Insta? Follow these passionate humans…
@sugarskulls
@marcrepublic
@larisadoll
@cassandraplatinum
@andrewdoeshair
@houseofpop

Just to name a few…

#QandAwesome Episode 7 Boundaries + Saying No

In this weeks episode of #QandAwesome I talk setting healthy boundaries and saying no. Two things I find many of us struggle with in both business + life. Simple? Yes. Easy. OMG no, but the most loving thing we can do for ourselves, our businesses and others! Thanks so much for watching.