Instagram 2.0
“A good snapshot stops a moment from running away.”
Eudora Welty
We are loving the evolution of Instagram and how our community has taken to it as the go-to app for engaging, sharing and connecting with the world. It’s no surprise though, as we are a creative and visual group of characters, and Instagram plays right into what we value most.
This week, Instagram introduced Web Profiles, where your page can be directly accessed on the web with your own unique URL. Pretty cool, yes? Why do we think its so cool?
1. It allows us to engage on the web, not just on the app, to like, comment and follow new users. Yes, there are several 3rd party apps that allow this already, but this is just kinda more official.
2. It helps our businesses become more discoverable on the web, just like other social platforms, the more we engage, the more discoverable we are.
3. Having our own URL allows us to share our Instagram page more easily among other platforms, as well as through our marketing and communications.
You can also edit your profile, revoke access to 3rd party apps, etc.
So how do you discover your profile? Simply go to www.instagram.com/your Instagram name here
If your page is set to private, only those who you allow to follow you will be able to see your photos. So you may want to double check your privacy settings on the app. You cannot change those settings on your Web Profile.
So there you have it. We will continue watching Web Profiles develop, as we sense this is only the beginning.
(shared with LOVE from your passionistas Nina + Gordon)
The Long Engagement
“Creativity is allowing yourself to make mistakes. Art is knowing which ones to keep.”
Scott Adams
In the world of engagement on the social + digital web, a lot of what we are doing is quite frankly trial and error. We will not know what truly engaging content is until we actually start creating content and pay attention to the response of our community. And it takes time, sometimes several months, to find your groove, but once you do, it’s pretty awesome.
Yes, we know the theme of our content, our story, our message, and our goals, but until we actually begin trying different things, without fear of making mistakes, we will never know what makes our fans hearts sing.
We found this handy infographic with some tips for Facebook engagement. And while it may or may not be exactly how your community acts and reacts, its certainly worth a try.
Come on, go for it! What’s the worst thing that could happen? You make a mistake? We call that creativity.
Discovered on AmExOPENForum. Learn about data visualization tools.
(shared with LOVE from your passionistas Nina + Gordon)
Oh Sandy
“No one is useless in this world who lightens the burdens of another.”
Charles Dickens
(image courtesy of Instagram user @newyorkcity)
We’ve all seen the photos now, the news, the destruction, the lives lost from Sandy. We also have witnessed people coming together, being kind to one another, helping friends, family and even strangers.
The social + digital web has allowed us to connect, share news, get updates on our loved ones. It also can help us come together to help people who are in need. Each one of us can do our part, whether with our time, our money or both.
We discovered over 600,000 images on Instagram using the hashtag #sandy, as well as several MILLION Tweets. During the heart of the storm, “We are OK” was the most popular status update on Facebook, bringing some type of calm and comfort to millions who were so worried about their loved ones. WOW.
Here are a few ways you can help those affected by Sandy’s destruction.
Disaster Relief Fund
The NCA Disaster Relief Fund was established in 1955 to assist salons in rebuilding following the devastation of natural disaster. Over the course of five decades, the fund has been there for professionals in times of dire need.
Red Cross
Each year, the American Red Cross immediately responds to about 70,000 natural and man-made disasters in the U.S., ranging from fires to hurricanes, floods, earthquakes, tornadoes, hazardous materials spills, transportation accidents and explosions.
FEMA
FEMA’s mission is to support our citizens and first responders to ensure that as a nation we work together to build, sustain, and improve our capability to prepare for, protect against, respond to, recover from, and mitigate all hazards.
We can all do our part to help the victims of this devastating natural disaster. Even if you cannot give money, you can share resources on the social web, volunteer your time, anything, just do something. We thank you, and those in need thank you.
(shared with LOVE from your passionistas Nina + Gordon)
Every Voice Counts
“We’ve GOT to make noises in greater amounts! So, open your mouth, lad! For every voice counts!”