“I had decided to stop chasing the money, and start chasing the passion.”
Tony Hsieh, Delivering Happiness: A Path to Profits, Passion, and Purpose
When it comes to providing service (with their own unique brand twist), few companies can come close to Zappos in “delivering happiness”.
Both online and off, it’s so important to remember why we are in business in the first place, to deliver value, an exceptional experience, and more importantly, to ensure our team feels the love, cause when they feel the love, most likely your clients will too!
This is also true when it comes to how you are engaging your clients and team members on your social pages. How cool is it to know that your job is to deliver happiness, doesn’t that make engaging online a bit more fun?
We heart this video, a fun glimpse behind the scenes of this incredible company, produced by the Zappos team. Awesome!
Delivering Happiness, the book by Zappos CEO Tony Hsieh, is about the connection between passion, purpose and profits. We LOVE. Click here to purchase this awesome book, you will be so happy you did!
“What you seek, exists within you. Every resource you need is available to you.”
Marcia Wieder
When we think of “tools of the trade”, we think of scissors, combs, blow dryers and products, not about the platforms and technology we need to empower our business in the awesome new social + digital world.
Remember, it’s about providing value to your community and becoming more discoverable on the web, to ignite word of mouth and referrals, and this happens by creating fresh, consistent and relevant content on the web.
So we decided to share a few of the “resources” we use, in hopes of making it easier for you to begin your content creation process.
Websites and Blogs WordPress
We use WordPress for our website. You are on WordPress reading this blog post right now. It’s fairly easy, we have full control, and once it’s designed, it costs nothing.
Tumblr Tumblr is a great, and free, social blog platform that is awesome for salons to “anchor” beauty content as its really about images and very few words.
Inbox Marketing MailChimp
We use MailChimp for our inbox marketing (emails to you). It’s super easy and free (up to 12,000 emails a month). Email marketing is still one of the BEST ways to engage clients and drive traffic to your social and digital pages and most importantly, into your salon.
Images Photo & Quote Apps While we do not create anywhere near the amount of images you will for your salons social pages, there are some great apps you can use to capture some pretty fantastic, quality images. You can find these in the App store.
Instagram
Camera +
Instaquote
Over
To learn more on this topic, we just had an awesome webinar this week on Content Creation and Curation for Salons. If you want to view it simple click here and we will send you the link to view the recording.
We also offer one-one-one coaching and mentoring to help you better engage in the social + digital space to empower you and your business. If you are serious about taking your marketing to the next level, click here, and we can chat and see if our program is right for you.
(shared with LOVE from your passionistas Nina + Gordon)
“Social Media is about sociology and psychology more than technology.”
Brain Solis
When we talk about the social + digital revolution, many immediately think about the technology side of things. The screens, the platforms, and the “smart” people behind all of it. It can sometimes be very intimidating.
We propose we think about it in a different way. Instead of thinking about the medium or the technology, lets think about the power of the medium, and how it is engaging, empowering and connecting people both locally and globally. Now we’re talking, yes?
Most people need to be connected, to be engaged, to be recognized, to be listened to, to seek knowledge and information. And when we look at technology and platforms this way, it all becomes a bit more exciting and way less intimidating.
Beauty professionals are masters of sociology and psychology, you practice it every day in the salon, with your team and your clients. So guess what, you got this!
But can society be too connected? Check out this super funny clip from last weeks Parks & Recreation. Can you relate?
Is it really technology’s fault that we cannot put down our iPhone? The honest answer is its not about the technology, its about how we choose to use the technology. So no more hating on technology, instead, think about all the ways you can use these platforms to get closer to your dreams. And yes, we can be too connected, but remember, its a choice.
If you are serious about learning how to engage and connect on social + digital platforms, we offer one-on-one coaching and mentoring to help you grow and become more discoverable on the web. Click here to learn more about our program. We look forward to helping you live your dream.
(shared with LOVE from your passionistas Nina + Gordon)
When we posted the joke/quote above on our Facebook page back in June, it seemed either nobody got it or did not think it was very funny. Ah, the perils of learning what your community responds to. Anyway, we still think its hilarious and discovered this awesome Instagram Cheat Sheet, perfect for all you hipsters out there obsessed with this platform as much as we are. Enjoy.
(image discovered on Google)
Lets play on Instagram, you can follow us @passionsquared. We would love to follow you back and watch how you are using Instagram to showcase your art, your business and of course, your awesome life.
(shared with LOVE from your passionistas Nina + Gordon)
“Think left, think right and think low and think high. Oh the thinks you can think up if you only try!”
Dr. Seuss
Why Pinterest?
With all the social platforms available for us to engage on, Pinterest is one that has not taken off in our industry as much as others. Yet Pinterest is one of the best ways to drive traffic to your website or blogsite and to become more discoverable on the web, just by being creative. And more traffic to your website can mean more new clients. Hmmmm.
Hair + Beauty Rule
What is alarming, very much like we see on YouTube, is some of the most popular boards on Pinterest are Hair & Beauty boards, NOT created by beauty professionals. Just people passionate about hair. Hey wait, isn’t that you? Well yes, but if you are not on Pinterest sharing your passion for hair, then how can you become discoverable? Think about it.
Two of the top 15 most popular pins ever on Pinterest are nails and hair. One mom, Elizabeth Van Essen , who is not a hairdresser, had one of her how-to hair videos liked 7341 times, repinned 32,620 times with 99 comments. She has an entire website called Babes In Hairland dedicated to hair how-to’s. It may be something you want to take a look at if you are interested in Pinterest for your salon.
Is Pinterest for You?
Are we saying everyone should be on Pinterest? No. But what we are saying is if you have specific goals and want to drive more traffic to your website, to become more discoverable on the web to attract new clients, this may be the perfect platform for you to engage in.
Of course, when they get to your website or blogsite, you must be sure they can easily take some type of action. Such as the ability to see your salon through pictures, browse your services and prices, and most importantly, can they make a reservation online.
If you are looking to better understand the Power of Pinterest for your salon or business, we have a super cool webinar recording on our YouTube channel PassionSquaredTV. If you are currently on Pinterest, we would love to follow your boards. You can follow us by clicking here.
(shared with LOVE from your passionistas Nina + Gordon)
(image discovered on Google)
