“Think Different.”
Apple
http://www.youtube.com/watch?v=dX9GTUMh490&context=C4bcd90dADvjVQa1PpcFOEUxNcVH-PsxOct9ayg7pI-l6laL9r5O4=
The S Word
“Find your should and make it go away.”
Seth Godin
We LOVE Seth Godin and his daily blog. Seth is a best selling author, and is known to many as “America’s Greatest Marketer”. He challenges our minds and beliefs and the status quo. We heart.
Seth’s message to all of us on the S Word is one we all can benefit from…read on, will you?
“Banks should close at 4, books should be 200 pages long, CEOs should go to college, blogs should have comments, businessmen should be men, big deals should be done by lawyers, good food should be processed, surgeons should never advertise, hit musicians should be Americans, good employees should work at the same company for years… Find your should and make it go away.”
Click here to subscribe to Seth’s blog, and lets all try to replace the S Word with the W word, “would”. Try it. It can only make your life more awesome.
One of our favorite books from Seth is Tribes: We Need You to Lead Us
. In this book, you will learn about building community, whether it be your salon clients or brand customers, and how building your own tribe is the best way to grow your business. Click here to purchase.
. In this book, you will learn about building community, whether it be your salon clients or brand customers, and how building your own tribe is the best way to grow your business. Click (shared with LOVE from your passionistas Nina + Gordon)
Delivering Happiness
“I had decided to stop chasing the money, and start chasing the passion.”
Tony Hsieh, Delivering Happiness: A Path to Profits, Passion, and Purpose
When it comes to providing service (with their own unique brand twist), few companies can come close to Zappos in “delivering happiness”.
Both online and off, it’s so important to remember why we are in business in the first place, to deliver value, an exceptional experience, and more importantly, to ensure our team feels the love, cause when they feel the love, most likely your clients will too!
This is also true when it comes to how you are engaging your clients and team members on your social pages. How cool is it to know that your job is to deliver happiness, doesn’t that make engaging online a bit more fun?
We heart this video, a fun glimpse behind the scenes of this incredible company, produced by the Zappos team. Awesome!
Delivering Happiness, the book by Zappos CEO Tony Hsieh, is about the connection between passion, purpose and profits. We LOVE. Click here to purchase this awesome book, you will be so happy you did!
To learn more about the Delivering Happiness movement, click here.
(shared with LOVE from your passionistas Gordon + Nina)
The Tools of The Trade
“What you seek, exists within you. Every resource you need is available to you.”
Marcia Wieder
When we think of “tools of the trade”, we think of scissors, combs, blow dryers and products, not about the platforms and technology we need to empower our business in the awesome new social + digital world.
Remember, it’s about providing value to your community and becoming more discoverable on the web, to ignite word of mouth and referrals, and this happens by creating fresh, consistent and relevant content on the web.
So we decided to share a few of the “resources” we use, in hopes of making it easier for you to begin your content creation process.
Websites and Blogs
WordPress
We use WordPress for our website. You are on WordPress reading this blog post right now. It’s fairly easy, we have full control, and once it’s designed, it costs nothing.
Tumblr
Tumblr is a great, and free, social blog platform that is awesome for salons to “anchor” beauty content as its really about images and very few words.
Inbox Marketing
MailChimp
We use MailChimp for our inbox marketing (emails to you). It’s super easy and free (up to 12,000 emails a month). Email marketing is still one of the BEST ways to engage clients and drive traffic to your social and digital pages and most importantly, into your salon.
Images
Photo & Quote Apps
While we do not create anywhere near the amount of images you will for your salons social pages, there are some great apps you can use to capture some pretty fantastic, quality images. You can find these in the App store.
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Instagram
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Camera +
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Instaquote
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Over
To learn more on this topic, we just had an awesome webinar this week on Content Creation and Curation for Salons. If you want to view it simple click here and we will send you the link to view the recording.
We also offer one-one-one coaching and mentoring to help you better engage in the social + digital space to empower you and your business. If you are serious about taking your marketing to the next level, click here, and we can chat and see if our program is right for you.
(shared with LOVE from your passionistas Nina + Gordon)
Instagram Cheat Sheet
“How much does a hipster weigh? An Instagram.”
Unknown
