“Branding is about everything.”
Tom Peters
Here is the audio recording of this weeks post. Thank you for listening.
In the world of beauty, we strive to help make people feel and look beautiful both inside and out. But how much time and attention are we putting towards our own brand image online?
In today’s social + digital world, we have an opportunity to extend our offline experience into the online world, and that includes how we look in the eyes of current and future clients. As they say, we only have once chance to make a great first impression. What impression is your online presence making?
Here is a list of ways you can create awesome in your online image…
1. Your Website
Logo
Always be sure your logo is clear, sized right and prominent.
Font
Choose a font family, or ask a designer for their suggestions, make a decision and stick with it.
Images
Be sure images are hi-resolution and sized correctly, a designer can help.
Favicons
One of the most overlooked things on a website but it’s the little things. What is a favicon? It’s the little image in the left hand side of the browser tab. A web designer can help, or if you are using a self-serve template, there are places where the favicon can be added. This is what it looks like…
Color Scheme
Pick a color scheme for your brand and stick with it. Both online and off. Try to keep it clean and easy to look at. By all means get creative, but once you decide, consistency is key.
2. Your Social Pages
Logo
Place your logo where the profile picture is if you have a business page. Unless of course, you are the business. Most all social platforms, Facebook, Twitter, Instagram, etc. use the same sizing for profile pics. Ask a designer to make one for you. I mean, it’s your logo for goodness sakes. It matters.
Cover Image
Invest the time, money and energy in creating an awesome cover image that fits. Again, a designer can help.
Images
Be sure you are posting quality images on your pages. Most phones these days capture amazing images. If you are finding images on Google or such, just be sure they look awesome before posting and are sized right.
3. Your E-Newsletter/Confirmation E-Mails
Logo
Need I say more?
Color Scheme
Enough said.
Font
Do your best to use your brand font family. If the email platform you use does not have your font, either choose one that is super close to yours or invest in a designer to design artwork for your newsletters.
Images
Enough said. Again.
4. Your E-Newsletter Sign Up Forms
Logo
OK, I know, but so often overlooked. Keep it awesome Passionistas.
Color Scheme
Consistency again is the name of the game. Try signing up for your own newsletter, what do you see? Is it awesome and consistent, cool, if not, change it.
Font
Yep, again, if you can be consistent, awesome, if your font is not available, choose one closest to your own.
5. Mobile
