BONUS Episode Nina Kovner on Branding

January 31, 2023Nina KovnerPodcast

Bestie of Passion Squared and the beauty industry Gordon Miller recently launched a new podcast, Social Beauty Makers, and invited Nina on his pod.

From Social Beauty Makers
A renowned coach, marketer, and thought leader in social and digital media, Nina Kovner, Passion Squared CEO, gives us a 15-minute master class on the fundamentals related to ‘brand’ and ‘branding’ -two words too often used interchangeably… in error. Today perhaps more than ever before, the essence of who we are and we show up (as businesses, professionals, or as humans) matters to those we connect with day-to-day. And just as education matters in your craft, so does it matter in raising the bar on your marketing game. Listen in for more.

You can find Gordon on the socials @gordnm and Nina @passionsquared

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Your experience matters. We would be so grateful if you shared your experience with our podcast by leaving a review wherever you enjoy your podcasts. It matters to us, and so do you. Thank you- Nina

The Difference Between Brand Values and Brand Value

January 23, 2023Nina KovnerPodcast

In this episode Nina shares insights into why it’s essential to understand your brand values, what those you serve value, and the difference between brand values and brand value. With the recent decision Amazon made to end their Smile program they chose to abandon a part of their brand that was of value for some, and in doing so, moves folks to question Amazon’s actual brand values. Your brand story is the foundation of all that you do as a small business owner, and it begins by having clarity of your brand purpose, promise, and people. You can find Nina on the socials @passionsquared and on the web at passionsquared.net Thank you so much for listening!

 

 

Apple Podcasts
Google Podcasts
Stitcher
Spotify

Your experience matters. We would be so grateful if you shared your experience with our podcast by leaving a review wherever you enjoy your podcasts. It matters to us, and so do you. Thank you- Nina

Aligning Your Words with Your Brand

January 16, 2023Nina KovnerPodcast

In this episode, Nina shares insights and examples of why it’s important to align your words, language, communications, and content with your brand purpose, promise, people, voice, values, and vibe. Your words have energy, meaning, and impact. You want the words you choose to help you move toward the outcome you’re seeking while ensuring they are in the language of your client, customer, or consumer. You can find Nina and Passion Squared on the socials @passionsquared and at passionsquared.net Thank you so much for listening!

Apple Podcasts
Google Podcasts
Stitcher
Spotify

Your experience matters. We would be so grateful if you shared your experience with our podcast by leaving a review wherever you enjoy your podcasts. It matters to us, and so do you. Thank you- Nina