“You can read a book on push ups or you can do pushups.” Gary Vaynerchuk
Gary Vee Cares
“The best marketing strategy ever? Care.” Gary Vaynerchuk
NOTE: This post was originally published February 28, 2013 as is still relevant AF.
Gary Vee is a business bad ass, author of Crush It and The Thank You Economy and now his newest piece of awesome Jab Jab Jab Right Hook: How To Tell Your Story In A Noisy Social World.
He started selling lemonade and baseball cards at the age of 8 to running his family liquor business to creating WineLibraryTV and now Vaynermedia, which works with personal and consumer brands to build unique and efficient online brand strategies. Gary is also one of the most passionate thought leaders in the new economy, or what I love to call, thanks to Gary, the “thank you” economy.
On February 28,2013 I had the honor of interviewing Gary as part of his #1aDayQandA. This was WAY before the awesome #AskGaryVee Show. An insane commitment he made to his fans to engage and bring value to his community. Why did he do it? He cares.
We talked why social, why caring matters more than ever for both big and small business, why storytelling is a gotta do, online and off, about passion, the power of Twitter, context, content and much more.
So grab your Starbucks and press play. You are in for quite a treat from one of the best, most passionate and caring biz leaders I know today. (and yes, I was freaking out which you will hear!)
Here are some of the highlights from my time with Gary…
- Passion is the gas the drives the engine. True story.
- All businesses began as a small business. Google at one point was just two dudes. Money is no excuse not to engage.
- Business is about supply and demand. Caring is in short supply. But always in demand.
- Business is all about storytelling and sharing those stories where our clients live. And that includes online.
- We are all in the content business, well, only if we want to be a relevant, growing business.
- Conversations about beauty are happening all day, every day on the web, especially Twitter, the clients are there, it’s your choice to join the conversation, or not.
- How do you find time to engage on the social web? You make a decision. The End.
A big shout out of LOVE and GRATITUDE to Gary for being so generous with his time. And for being awesomeness squared.
What did you think of my interview with Gary? Share your thoughts in the comments below or directly with me. I’m listening.
(shared with LOVE from Nina)
The Power of Social: Lady Gaga
“I alone cannot change the world, but I can cast a stone across the waters to create many ripples.” Mother Teresa
NOTE: This post was originally shared on April 1, 2012 which is significant as it was nearly 5 years ago yet it is as relevant today as it was then.
(via YouTube)
Lady Gaga builds one of the world’s largest fan bases by using the web to talk directly and openly to her community. This film celebrates Lady Gaga’s special and unmediated relationship with her fans, the Little Monsters. The making of this film is a demonstration of the power of the web in its own right. The entire project, beginning with Lady Gaga’s shoot in NYC on May 8th 2011, to shipping materials to the television networks for air, took 10 days.
Within hours of the release of her new single “Edge of Glory” on May 9th, fans began uploading videos on YouTube, making the song their own by dancing to it, singing it and playing it on all kinds of instruments. Lady Gaga then posted a message on her website asking for more videos to be used in the film project. Fans responded within minutes and uploaded hundreds more videos. Back in the editing room, in real time as fan videos streamed in, editors were putting them into the film.
The film was completed on May 18th in time to air during Lady Gaga’s performance on the season finale of Saturday Night Live, and to also live on the web and turned into a commercial for the launch of Google Chrome. Wow.
We love Lady Gaga; we love the social web; we love you and hope that you will take this video as a lesson from Gaga on the power to use the web to transform your relationships with your own “little monsters’ in a way that will propel your business, brand, career (and life) forward!
Love + Awesomeness-
Nina xo
