Are You Really Worth It?

November 10, 2014Nina KovnerGROW

“The realization of what it takes to create value might break your heart, because it means you have to specialize, take risks, create art, leave a positive impact and adopt generosity in all you do.”

Seth Godin

Are You Really Worth It?

Here is the audio version of this post. Enjoy!

Price and value has been heavy on my mind lately, as I continue to see a wave of discounting of services from hairdressers, salons, education companies, fitness studios and more. I would have to say it is one of the most heartbreaking things for me to see when working with small businesses.

You see, what it tells me, without even knowing you or your business model, is that you have no plan. No brand purpose or promise. You do not value your own services or business.

While doing research for this post, I came across a blog from the great Seth Godin, titled, On Pricing Power, and it opens with this profound statement, which I could not say better myself…

From Seth’s blog…
If you’re not getting paid what you’re worth, there are only two possible reasons:
1. People don’t know what you’re worth, or
2. You’re not (currently) worth as much as you believe

This is probably the most important part of creating an awesome brand. Whether you are premium price or the lowest price, you still need to have a deep understanding of value, price and worth.

There is nothing wrong with promotions, adding value, or special pricing, but if discounting is the foundation of your brand, it’s gonna be a tough, painful road.

Instead of…

Instead of focusing on how little you can offer your services for, begin to focus on what value you bring to the table. And deliver that, consistently. It’s amazing what happens when people are happy with their experience and begin to tell their friends.

Instead of focusing on how little you can offer your services for, begin to focus on content creation that brings a ton of value on social platforms.

Instead of focusing on how little you can offer your services for, begin to focus on your WHY.  WHY I would choose you over someone else?

Instead of focusing on how little you can offer your services for, begin to focus on how you are going to be a better businessperson.

Instead of focusing on how little you can offer your services for, begin to focus on healing the part inside you that does not see your worth. By far, the most difficult journey you will take, but so worth it. Just like you.

Love + Awesomeness-

Nina

PS: This concept applies to undercharging, overcharging and discounting. Again, it’s about understanding value, price and worth, not delusion or greed.

4 Tools For Replenishing Our Soul

November 2, 2014Nina KovnerGROW, MY TRUTH

Sometimes our stop-doing list needs to be bigger than our to-do list.  -Patti Digh

 

Here is the audio version of this post. Thank you so much for listening.

We all have those days or weeks, or maybe even months. Our to-do list is totally out of control. Literally. We have somehow become sucked into the vortex, the habitrail of life, and find ourselves feeling like “I can’t even”! And then the victim mentality begins to sink in, the why me dialogue begins in our head. #ugh

Have you been there? I have. And it’s one of my least favorite places to be. It feels like failure. It feels like I have let myself down. I know better.

So, what do we do when this happens? Here are some of the tools I use, and a list that I must revisit more often than not, with the help of my therapist most times. Love her. Thank GOD for her.

1. The Stop Doing List
Now this can be in your head, or written down, whatever your style is. Truth is, there are a few things you are doing right now that do not add value to your life or your business, but it’s many times hard to be objective, until you are desperately burnt out.

Instead of waiting til burnout sets in, set a day each month, to focus on your stop doing list.

2. Just Say No
Ugh. I know. We live in a “Yes I Can” society. And most times, that is awesome, until it depletes your soul. Than it’s not so awesome. When we slow down enough, we can be more mindful of what to say yes to and what to say no to.

3. Step Away From The Car
Metaphorically speaking, of course. But truly, we must from time to time remove ourselves from life. Whether that means taking a long weekend, a day at the beach, a personal development workshop that is not related to our work, turning the phone off for an hour, whatever it is that will allow you to disengage to gain clarity.

4. The Gratitude List
Of course you knew this would be on the list. Why? Gratitude helps our minds gain perspective. We so often lose perspective when we get so hyper focused on our own “problems”.

When we shift our mind into gratitude, things change. They can change our thoughts, our mood and our actions. And even more awesome, studies show a grateful brain can positively affect insomnia, anxiety and even depression. Sign me up!!

So, go ahead and cry. Throw yourself on the couch. Do whatever you need to. But then, pull yourself together by practicing some of the tools above, and get back to creating awesome in your business and your life.

A big shout out of love & gratitude goes to my therapist Nancy who inspired this post. And yes Nancy, I feel better already. Thank you.

Love + Awesomeness-

Nina

The Business Down The Street

The Business Down The Street

October 27, 2014Nina KovnerGROW

“Comparison is the thief of joy.”

Theodore Roosevelt

The Business Down The Street

 (image via @jacksonk10 on Instagram)

 Here is the audio version of this post. Thank you so much for listening.

As Theodore Roosevelt famously said, “Comparison is the thief of joy.” It can be a thief in business too.

On Saturday, I posted the above image to Instagram with the following message…
“Often when working with small businesses I hear something like this… Well the business down the street is charging this or promoting this or… should I do that? Awesome businesses are created when you define your own purpose, promise, target market, set clear objectives, create a bad ass strategy and execute like a mother … Focus on creating your own kind of awesome.”

It was one of my more liked posts. But this topic requires more time and explanation than an Instagram post. So here goes…

Yes, studying success and awesomeness is important. Learning from the greats, the ones who have consistently shown growth and profitability, the ability to create a strong culture, etc. Having an in-depth knowledge of those who have successfully gone before you, yes, all of that is awesome and important.

However, when we are comparing our business to the one “down the street”, this is where I have issues…

  1. Do you know their business model?

  2. Do you know their strategy & target market?

  3. Do you know their plan?

  4. Do you know their sales?

  5. Do you know their profitability?

  6. Do you know their cost of sales?

  7. Do you know how they are funded?

  8. Do you know how long they will be in business?

  9. Do you know if their clients are happy?

  10. Do you know if their team is happy?

My guess is NO. You do not know. Therefore, how can we even begin to compare our business to theirs? What if we decided to follow a pricing strategy of a competitor that was headed down a road of putting them out of business? Or a promotional program that depleted all cash flow and pissed off clients and team members? OMG, can you imagine?

Before you look around one more time to see what others are doing, take that time to look within. Your own objectives, your plan, your strategy, your P & L, your business model. Start there.

Focus on creating your own kind of awesome. And connect with and learn from people who not only own businesses but grow businesses, for reals.

Love + Awesomeness-

Nina

Sticks + Stones

Sticks + Stones

October 20, 2014Nina KovnerENGAGE, GROW

“Without knowing the force of words, it is impossible to know more.”

 Confucius

 

Sticks + Stones                                                                            (image via Google)

Here is the audio version of this post. Thank you so much for listening.

Have you ever heard the nursery rhyme “Sticks and stones may break my bones but names will never hurt me”? OMG. That was actually something we put into children’s minds.

I like to think we have evolved more intellectually and emotionally to know how incredibly damaging that message is. But sadly, that is not always the case.

Words matter… in business and in life.

  • They create an awesome experience. Or create a not so awesome one.

  • They help build confidence. And they can destroy it.

  • They build relationships. And break them.

  • They build trust. Or create doubt.

  • They can excite me. Or they can bore me.

How much time do you spend choosing the words you are using in your business communications, both online and off?

How much care do you use when choosing the words you use when coaching a team member or speaking to a colleague?

How conscious are you of the words you choose when talking to yourself? (and please don’t even tell me you don’t talk to yourself. We all do. Whether we are conscious of it or not.)

Some wander through the social web, through business, and life, using words that have the potential to cause damage. But some choose to use words that empower, enrich the conversation and create awesome experiences.

Your choice. Choose wisely.

(shared with LOVE from Nina)