“It’s not what we do once in a while that shapes our lives. It’s what we do consistently.”
Anthony Robbins
Here is the audio version of this post. Thank you for listening. Enjoy. The Execution Dilemma
While doing the research for this post, I came across some very different takes on the concept of consistency in business. So let me start off by saying this is not about stifling creativity, but crafting a system of thinking, creating and doing that awesome businesses have in common.
When I think about awesome businesses, and I am passionate about studying them and working with them, they all share one thing in common; they are passionate about executing the fundamentals consistently. So what the heck does that mean?
Here are some examples…
Zappos is passionate about consistently executing awesome service and delivering happiness.
Apple is passionate about consistently delivering solutions through design and innovation. They are passionate about thinking different.
Facebook is passionate about consistently executing ways for us to be more connected.
Starbucks is passionate about consistently executing an experience.
Hairbrained is passionate about consistently executing a platform that allows us to share our art (and passion).
Passion Squared is passionate about consistently executing ideas and tools that empower people + businesses.
So what are some fundamentals in the salon biz that we can passionately execute consistently? Here are a few in the marketing, client care and leadership areas…
Sharing our brand story & our why
Greeting clients at the door
Answering the phone (and email)
Pre-booking
Asking for referrals
Professional hair care recommendations
Recognition of team members and clients
Responding to team members and clients
Team meetings
Menu’s and brochures
Website design and updates
Inbox marketing (email)
Facebook (or any other social platform) posts, reply’s, responses, design
Pricing strategy (products & services)
Merchandising and promotion
The list above is certainly not complete, but the point is are you consistently executing your fundamentals?
One of the greatest opportunities I see in our industry is executing the fundamentals consistently. Not stifling creativity, actually quite the opposite. If we can commit ourselves to execution, our creative ideas may actually see the light of day. Small business may actually thrive instead of the continued struggling I see each and every day, wondering why they are not making it happen.
I consistently execute my blog every Monday. While the content (the creativity) changes each week, the fact that I do not miss a week is the point. I consistently execute. And by doing that, I deliver value, meet or exceed expectations of the community and in turn grow my business.
Think about it like fitness and health. If the outcome you desire is having a healthy mind and body, you make a decision to consistently execute the fundamentals; make good food choices and move. While the food and activities change, the fact that you make good food choices and move daily does not.
If you know you are not consistent in executing the fundamentals, then find someone who is and engage them to help you. Whether it’s a coach, a mentor, a friend, a co-worker, a team member, whoever, just get honest and clear as to what you need to make it happen.
There is no secret. If someone is telling you there is, save your time and money and walk away. It’s a lie.
Today I challenge you to take a look at your business fundamentals. How are you doing on the consistency and execution side of things? Can you do better? Think about it. Do you need help? It’s available.
