In this episode, Nina dives deeper into an Instagram post shared last week on being mindful about creating content drenched in justification around the value, worth, and pricing of your brand services and products. Whether you are a stylist, a salon, a fitness trainer, a massage therapist, a lash artist, or a content creator, always remember your content is your marketing. When you find yourself sharing content that speaks to your value, worth, and pricing, ask yourself who is this targeting and whether is it adding value and solving a problem for those you serve. Your current clients already know the value of the experience you deliver at the price you set. Your future clients will make a decision that they value the experience you deliver at the price you set. Those who don’t see value in the experience you deliver at the price you set aren’t your people. You can find Nina and Passion Squared on the socials @passionsquared and on the web at passionsquared.net Thank you for listening.
Your experience matters. We would be so grateful if you shared your experience with our podcast by leaving a review wherever you enjoy your podcasts. It matters to us, and so do you. Thank you- Nina
In this episode Nina shares insights into why it’s essential to understand your brand values, what those you serve value, and the difference between brand values and brand value. With the recent decision Amazon made to end their Smile program they chose to abandon a part of their brand that was of value for some, and in doing so, moves folks to question Amazon’s actual brand values. Your brand story is the foundation of all that you do as a small business owner, and it begins by having clarity of your brand purpose, promise, and people. You can find Nina on the socials @passionsquared and on the web at passionsquared.net Thank you so much for listening!
Your experience matters. We would be so grateful if you shared your experience with our podcast by leaving a review wherever you enjoy your podcasts. It matters to us, and so do you. Thank you- Nina
