“The art of conversation is the art of hearing as well as of being heard.”
“Willingness to change is a strength, even if it means plunging part of the company into total confusion for a while.” Jack Welch
As I was watching a classic episode of Frasier on Netflix, first aired in 1995-1996, Frasier was in a video store looking for a specific movie. Long story short, just as he was asking if the movie was in stock, a lady grabbed the movie. Yes, there was only 1 copy, of 1 movie, in 1 video store.
It hit me. Wow, how far we have come. Or have we?
Not that long ago, we had one option if we wanted to watch videos. We had to leave our house, and hope that our selection was in stock.
Today, we have unlimited options and get to enjoy our choice on demand. Within seconds, we can watch our favorite movie or TV show on Netflix, or Hulu, or HBO Go. We can tweet, Facebook or Instagram our choice instantly, thus sharing our experience with our community.
So what the heck does this have to do with small business? Well, a lot.
The connected customer, Generation C, as defined by the awesome Brian Solis, craves shared experiences. They demand connection, with both friends and businesses.
Is your business a VHS or a Netflix?
If the answer is no, your business is a VHS. And I am pretty sure I don’t need to tell you what happened to the VHS.
Change happens. It’s your choice whether to embrace it or ignore it. Blockbuster ignored it. The awesome humans at Netflix embraced it. As always, the choice is yours.
Love + Awesomeness-
Some changes look negative on the surface but you will soon realize that space is being created in your life for something new to emerge. – Eckhart Tolle
Change. It’s one of those things that is always tossed around as inevitable yet so many still try to avoid it, whether we are conscious of it or not. I recently experienced something that made me really stop and think about how we many times fear change, or see it as such a negative thing it almost paralyzes us.
This is what happened.
When the new iPhone iOS7 came out, from my perspective, it seemed as though everyone hated it. Typically when Apple launched as new iOS, people got so excited. Including me. New features. New toys. Awesome, right? But with iOS7, all I heard was what a nightmare it was and be ready to have a ton of time on your hands to relearn how to use just about everything. The issue that stuck out most to me was the changes in iCal, which basically runs my life. Every move I make is on iCal, even trash day.
Life has been a little upside down and nutty for me the last several months, and the last thing I needed was my iCal messed up. Seriously, in my mind, if that happened, I would have to crawl into a hole, for real.
The update could wait. It was too dangerous and scary. At least that is what I thought, based on all the noise on the social web. So I waited. And waited. Until…
Facebook launched the new app called Paper, which is actually a really cool & new way to experience Facebook. But, I had to have iOS7 to get it. OMG. Are you kidding me? So it happened. I decided it was time to update my phone. The thoughts running through my mind were crazy. But I took the plunge. And pressed update…and waited.
What comes next is truly where the lesson was for me. After several months of fearing the update, fearing losing all of my information, fearing not being able to use my lifeline called iCal, I turned on my phone and to my total disbelief, it was awesome. Everything was essentially the same, only a bit more awesome looking. More intuitive. More seamless. More new. That was it.
In business and in life, we can see change as negative, or we can see it as opening up more space, creating new opportunity, creating more awesome. Whether its making that long overdue change in your team, systems, or programs, whether it’s a relationship that’s run its course, not all change is negative. Once we accept that, it is truly amazing how much time we can save and awesomeness we can create.
(shared with LOVE from Nina)