Here is the audio for today’s post. Background music by Zen Louis Kovner. Enjoy! The Long Cut
It’s so tempting today to market “at” people. To shout and scream and try to get attention. To create lots of noise hoping someone will listen. We see it every day. Online or off, many are looking for a short cut. For the quick sale. The fast money. This blog is not for those people.
Today we have an opportunity to engage, connect, create and care like no other time in our history. We can deliver value in the most creative and meaningful ways. We can build relationships, change lives, lift people up and make a difference. Whether we are marketing haircuts or education services, its how we choose to market that can make us a creative contributor.
If you want to create a brand or business that matters, that changes people’s lives for the better and that adds value to the world, you are on the right track. It begins with intention. Doesn’t everything?
The Short Cut
1. Talk at people
2. Scream on social platforms
3. Ignore the community
4. Lead with price
5. Over promise
The Long Cut
1. Listen
2. Engage on social platforms
3. Respond to the community
4. Deliver value
5. Exceed expectations
