don't get mad get a system

Don’t Get Mad, Get A System

November 9, 2015Nina KovnerENGAGE, GROW

“We see our customers as invited guests to a party, and we are the hosts. It’s our job every day to make every important aspect of the customer experience a little bit better.” Jeff Bezos, Amazon

It never fails, each day I see a post on Facebook or Instagram about a professional being mad at a client for canceling, no-showing, etc. The fact that I just wrote that I am seeing this on a social platform should be enough to get your attention.

My great leader for over 25 years and forever mentor John Paul DeJoria taught me a simple concept. “Praise in public, coach in private.” So I ask, why in the world would we use a public platform to put our clients on blast, or better yet, why would we ever put a client on blast? I mean, they are our clients after all. Now I am not talking about abusive clients, I am speaking about clients in general.

If you find yourself in this cycle of never-ending angst, what it tells me is you simply have not found a system or process that works for you.

Here are some things to consider…

Get A Booking System
Do you have a system that works for the client and yourself? And you see, I put client first. As if it does not work for them, well, then, we have nothing to discuss, as you will have no clients.

A system could be as simple as…
1. Appointment Booking
2. Pre-booking
3. Online Booking
4. A dedicated phone line that has a human on the other end during business hours (which you get to set)

As a client, telling me you have 500 text messages and you are sorry I have not heard back is not the way to build and grow a business. It’s not my problem, it’s yours. So please don’t make it mine. I’m the client. Remember that. If the experience sucks, you’ve lost me. And the experience begins at discovery of your business. Before booking. Think about it.

Appointment Communications + Confirmations
1. Clear, easy to find and understand booking agreement
2. Text and/or email confirmations

Look, its 2015, almost 2016, so if you are not using an email and/or text confirmation and communication platform, it’s time for a wake up call. So lets consider this blog your wake up call. As an owner, its your job to make the clients experience seamless, not the other way around, and I want reminders, and I want communication, but I want it the way I want to consume it, text and/or email.

And as far as policies and agreements go, if I cannot read it, see it, and find it easily, then it’s on you as to why I did not know about it. So web design comes into play here, as does email communication and even good old-fashioned face-to-face verbal communication.

You see, as a business, it’s our responsibility to make the client journey with our business an awesome one. Not one of back and forth texts, ignored texts or emails, setting alarms to call you, or jumping through hoops to get an appointment. Nope, sorry, most will go elsewhere.

In the end, in order to create an awesome experience for our clients, we must focus on their journey. From discovering our biz, to reaching out, to booking, to confirming, to finding it, to parking, to paying, to pre-booking, all of it. So take the time to think about the journey, and do the work to make it awesome, for both you and your current and future clients. Oh, and one last thing, remember that we are on our mobile devices 24/7, so whichever system you choose to create, it must be mobile friendly, or you have lost me, again.

Change the system, change the result.

Love + Awesomeness-
Nina

PS: One of my fave go to online booking platforms is Schedulicity as they have everything you need plus the best client care. My awesome haircutter @sugarskulls uses Schedulista, which I love the user experience as a client. And of course, if you are looking for a more intensive software package, there is always Mindbody, Millennium, STX and many more.

 

Jay Wesley Olson Passion Profile HD

Passion Profile: Jay Wesley Olson

November 1, 2015Nina KovnerPASSION PROFILE

“What matters most is how well you walk through the fire.” Charles Bukowski

The first time I met Jay Wesley Olson, it was passion at first sight. Now, I know what you are thinking, but for reals, Jay and I just connected, on a soul level, right out of the gate. Part of it could be that our birthdays are one day apart, part of it could be that sometimes you just meet someone who you feel you have known a lifetime. Like a brother. And that is what Jay has become to me. Not only is he an incredibly talented colorist, but his gentle giant vibe and his approach to teaching is some of the best I have ever seen. So of course, I had to share a deeper look “behind the babe”, and into the mind, soul and heart of Jay Wesley Olson.

N: What does passion look & feel like to you?
J: My first thought was my wife and daughter. If I break it down, passion for me is a vibration inside. It’s soul. It’s what makes you breathe and gives you purpose. It’s your hunger that drives you. It can look and feel like almost anything. That’s for the individual. For me, it’s my personal growth. It’s making my family proud. It’s elevating “our” craft. It’s love, fear, fight and peace all wrapped in one. It is easily why I wake up.

N: Why did you become an owner?
J: The biggest reason I became an owner is so that no one could tell me what to do, but a very close second would be that every time, and situation that I have been apart of, I’ve drawn inspiration from. I’ve always wanted to take the very best, or what I felt was the very best from each environment that I’ve been a part of, and put that into establishing my own culture.

N: What is the biggest challenge you have had and how did you overcome it?
J: The biggest challenge that I have had would be finding that perfect balance between work and personal life. It was finally overcome by realizing that whatever it was, opportunity wise, that it would always be there the next day. The phone and Internet turn off as soon as I walk through the front door at my home.

N: What is the greatest lesson you have learned?
J: The greatest lesson that I have learned is to be patient and know that if you have questions, that they will be answered along the way. Also, always put your family first.

N: What is one skill you believe all successful owners need to have? Why that one?
J: As an owner you need to be a leader, but also be organized. You need to have the ability to uplift people and put them in a position to be the most successful they can be.

N: Why are you so passionate about hair color and education?
J: I am passionate about education because there isn’t a better feeling than somebody getting excited about knowledge you have. On a selfish note, I’m passionate about education because it breathes progress and motivates me to find my greatest version of myself!

N: Favorite quote?
J: “What matters most is how well you walk through the fire.” Charles Bukowski

N: Starbucks or Coffee Bean?
J: Starbucks

You can find Jay on Instagram @jaywesleyolson and on his salon page @thebespokecollective as well as on his education page @braidsandbalayage where he shares all the awesomeness he and @theconfessionsofahairstylist are creating!

Love + Awesomeness-
Nina

passion squared getting to no header

Getting to No

October 24, 2015Nina KovnerGROW

Focusing is about saying no.  -Steve Jobs

 

As I observe small businesses and what makes one stand out from the other, I find myself almost always going back to a concept I learned long ago from one of my greatest biz mentors and all around awesome humans Luke Jacobellis.

So much of how we ultimately create awesome in business is about the daily decisions we make. What we say yes to, what we say no to. It has to do with focus, strategy, discipline, courage and clarity. The term that Luke taught me that is forever ingrained in my mind is “creeping elegance”. Now you may be thinking, what the heck does that mean? Well, let me explain.

Example #1
You Gotta Be Everywhere
Someone in your business, maybe even you, was told it’s important to be on every social platform. So you go ahead and just start running, spending time, money and energy, creating content, claiming your platforms, trying to get buy-in from the team, etc, etc. A few months down the road, you notice that you are spending more time and money than you intended, with little to no results. In fact, you may have already abandoned the platforms. What happened? Well, instead of saying no to some and yes to others, instead of sitting back and building a plan, instead of determining which platforms fit best with your strategy, you just dove in and said yes to everything.

Example #2
If It Worked For Me, It Will Work For You
Another small business owner calls you up and tells you you must try this marketing program that worked awesome for them. You get all excited and dive right in, spending time, money and energy to try and make it work for you. A few months down the road, the program is not getting the results you want, and is abandoned, just like the social platforms example.

Example #3
We Must Have Balloons
You decide it’s time to re-invent your service menu. A few others on the team suggest that you not only do menus, but that you also do brochures, cards, signs, pins and balloons (trying to make a point here with the balloons). You get busy, and excited, and next thing you know, you spend a gazillion dollars and blow through a million trees, all the while all you really wanted was a new menu and in fact, that was all you needed.

Example #4
I Cannot Live Without This Product
You get pitched a new product line to carry or use in your business. You love it, it fits with your brand and strategy, so you say yes. A few months later, you get pitched another one, or a team member gets all excited about something and instead of having the hard discussion of saying no, you say yes. Then another, then another. A few months down the road, you wake up to excess inventory, a multitude of vendors, money tied up and wonder, how did this happen?

These are just a few examples of “creeping elegance”. We all get so “busy” that we say yes instead of no. But what we do not realize at the time is that the yes we are saying turns into possibly months of time, money and energy wasted that could have been put towards systems, products, services and programs that fit the strategy and get results.

Yes I know, it’s tough to slow down and make mindful decisions, but that is part of what we signed up for when we chose to own a business. If you have a strategy, which is a gotta do for being awesome in business, it becomes easier to say no as well as yes. Getting to no may be one of the best things you can do for your sanity, your bank account, your team, your customers and your business. Give it a try.

Example #5
You Can’t Miss This
This is probably one of the most important ones for those who find themselves pulled in a gazillion directions and feeling burned out more often than you would like. We all know FOMO (fear of missing out), well let me introduce you to JOMO (joy of missing out). You see, there is no possible way we can be “everywhere” if we are going to keep our sanity. And as leaders and small biz owners, we must do our best to stay present, grounded, and yes, sane. When we are clear on our purpose, promise, and strategy, we begin to learn that while that event or that program or that party sounds like a ton of fun, I am going to pass this time. Read that, and let it sink in. I AM GOING TO PASS THIS TIME. Try it. And just feel your shoulders drop.

Love + Awesomeness-
Nina

(this post was originally written in December 2013, had been updated and still rings true for so many)

Healthy Boundaries header

What You Allow- A Story On Healthy Boundaries

October 11, 2015Nina KovnerGROW, MY TRUTH

“What you allow is what will continue.” Unknown

In working with my clients each day and engaging with community on the social web, I find one of the biggest challenges many face is in setting healthy boundaries.

Look, up until 8 years ago, to be honest, I had no idea what that even meant. I was living a boundary-less life. I was at the mercy of others energy, desires, moods and thoughts. I was emotionally broken. And then everything changed (with a 35 day treatment program and 8 years of therapy which I am still in today). Even today, I struggle with it. Why? Because I am human. And so are you.

Since I am in the empowerment business, I find nothing more empowering than loving self. And setting healthy boundaries are one of the best ways to empower, love and serve our hearts.

So what the heck are boundaries and how do we set healthy ones? Here is what an article from Psychology Today says about healthy boundaries…

“Boundaries are an inside job. And they have to do, not so much with where others stop but with where we genuinely begin.”

First and foremost, we must decide that we are sick and tired of being sick and tired. It’s not until we make that decision, we can move forward and begin to grow.

Next, think about all the situations are you in today, in biz and in life, where you are struggling with boundaries.

Could it be with a client wanting to get “squeezed” in or wanting access to you 24/7?
Price bartering?
Unreasonable expectations?
Doing things we actually do not want to be doing?
Could it be with a team member who totally disrespects your culture and vision, or you, or other team members?
Not being able to let go of toxic people, team members, clients, relationships?
Could it be that you find yourself in total burnout mode more often than not, due to feeling “bad” and not wanting to say no to anyone?
What about online? Succumbing to the obnoxious behavior of cyber bullies?
Getting sucked into rants and awful news?
Following people we don’t really want to follow but we feel we “must”?

OMG, the list could go on and on. And where the dance begins, is in learning that healthy boundaries are not about putting up walls, but in creating a permeable “fence” that allows us to practice self care, thus my choice for the above image, a beautiful fence on the beach, which both protects and accepts.

Here are some affirmations that may help you in your journey to learning to setting healthy boundaries. And let me be clear. This stuff is not easy. Far from it. It’s super uncomfortable, for reals. But each time we set a healthy boundary, it gets easier. One boundary at a time.

Awesome Boundary Affirmations
I set healthy boundaries to be more loving to others and myself.
I will say NO to others and say YES to myself.
I am perfectly imperfect, and so are the others around me.
I am a courageous and loving human.
I am in control of how I choose to respond and react to others.
I cannot control people or their actions.
I respect my needs and myself.
I teach people how to treat me.
I will put my oxygen mask on first, so I can be present for others.
I create space in my life so I can breathe.

If you struggle with setting healthy boundaries, it may be an issue of co-dependence. One of the greatest books I have ever read on this topic and one that helped me is Codependent No More by one of my favorite self-help authors Melody Beattie. Click here to learn more.

Love + Awesomeness-
Nina

If It Was Easy HD

If It Was Easy

August 31, 2015Nina KovnerGROW

“I’m a greater believer in luck, and I find the harder I work the more I have of it.” Thomas Jefferson

(originally posted in April 2014, revised August 2015)

A conversation I had with a super awesome hairdresser the other day has been completely stuck in my mind, so what better way to get it out than to share it. Here is how the conversation went…

We were discussing a very successful salon in Los Angeles. Like mad successful. How did we define successful? Happy team members, happy clients. A TON of traffic. I also happen to know they are very profitable. My friend said to me…”Why don’t other salons work like that? They could be awesome too!” My response was, I know. They could. But they choose not to.

You see, success is a choice. And it is NOT easy. No matter what people say. Oh, and let’s just smash the other myth, that there is a secret. I call total BS on that one. And then there is the “they are so lucky.” Really? Luck? I like what Thomas Jefferson said in the quote above, that luck is tied directly to work. Very smart man.

Don’t know what to do to be successful? Find out. When we choose to become a brand owner, we have opted into knowing what it takes and doing what it takes. We either acquire the knowledge or hire the knowledge. We create. Then we execute like a bad ass. Measure. Adjust. Create again. Period.

If it were easy, everyone would be doing it. What are you doing to grow your business? Hiring the knowledge or acquiring the knowledge? It’s a choice. And the most important thing to do right now it to make one.

Love + Awesomeness-

Nina