“Build it, and they will come” only works in the movies.  Social Media is a “build it, nurture it, engage them, and they may come and stay.”

Seth Godin

Happy Giving Tuesday, yes, that is the new term being used after the shopping frenzy’s known as Black Friday, Small Business Saturday and Cyber Monday and a day dedicated to giving back to those in need through charitable donations.  Very important indeed.

Today we wanted to focus on Cyber Monday as we see a huge opportunity for salons to become part of the estimated $1.42 billion dollars spent yesterday.  How you ask?  Well let’s first take a look at the stats in this awesome infographic.

Now lets talk about how you can be part of this online shopping frenzy, not only to increase revenue but more importantly to offer value, convenience and options for your clients.

One of the coolest trends we see is the shift towards gifting experiences over “things”.  And what better gift is there than an experience in your salon or spa?

So we gotta ask…

1. Do you offer Online Appointment Booking?

2. Do you offer Gift Cards (that are able to be purchased online?)

3. Do you offer Series or Packages of your services (that are able to be purchased online?)

There are several ways you can begin to engage in the online sales world, not just for Cyber Monday, but 365 days a year to increase engagement, traffic and ultimately sales.

One small business we work with offers packages to their clients, available for purchase online, and ran a special between Black Friday and Cyber Monday and sold $8000 in packages.  Yes, you read that right.  Wow.

Did you offer any Cyber Monday specials?  Are you considering offering online sales in the future?  Two very important questions to ask yourself as we move into 2013.

(shared with LOVE from your passionistas Nina + Gordon)