“Your content is your marketing.” Me
Here is the audio version of this post. Thank you for listening.It seems almost every day there is a new platform, and people get all geeked out on it, jump in quickly while others sit back and observe. What has happened with Periscope for the professional beauty industry has been quite awesome to watch. What is Periscope you ask? A live streaming app, owned by & integrated with Twitter.
Now, before I get into my thoughts on Periscope, here are a few fundamentals to remember when it comes to choosing platforms and content plans.
Be where your clients are. How do you know? Ask. Observe. Listen.
Less is more. Always. I would rather you engage successfully on one platform than attempt to engage half heatedly on two or more.
So, as long as we are all clear on that, here are my initial thoughts on creating awesome with Periscope…
1. I Love It
And I am a tough customer. I do not jump to jump, I jump when I see something that I believe can delver a ton of value and I see this happening quickly on Periscope. Why? Engagement, community, conversations, behind the scenes, all of it is stuff our communities crave.
2. Less Is Always More, Unless We Are Talking Espresso or OITNB
Oh wait, I already said that. But it bears repeating. This is part of a larger content strategy discussion, but it’s important to remember that TMI and random chatter does not add value to your brand, in fact, it can take away value. This is true on any platform, post consistently, but be mindful to post content that matters. The more random noise you make, the less people listen + hear.
3. Your Content Is Your Marketing
And on Periscope it is no different. Think about your brand story, your brand why, what your clients are seeking by following you, how you can add value to the conversation. Begin there.
4. Be Mindful of Your Biz Model
What? Yes, think about it. If you are an educator and offer paid courses, be mindful of how much content you share and what types of content you share. And please remember, your content is your marketing. Free content is for sure a strategy, one I use often (and strategically) at Passion Squared, but too much free content could impact your course sales. Make sure you understand your model, know your business, know your customer and be thoughtful and strategic in how and what you share. Be generous, yes, but be mindful.
Love + Awesomeness-
I would love to connect with you on Periscope, you can find me at @passionsquared2 (same as Twitter)