Facebook Post

Facebook…Sharing The Love

May 25, 2012Nina KovnerENGAGE, GROW

“Thousands of candles can be lit from a single candle, and the life of the candle will not be shortened.  Happiness never decreases by being shared”

Buddha

Have you ever wondered what makes a Facebook post engaging?  And by engaging, we mean the post earns likes, shares and comments.  Is it magic?  Is it a secret?  Well, maybe a little, but there are some key elements to consider in developing engaging posts on Facebook.

Facebook Post

As we write this blog post, we still are freaking out (in a good way) about the most engaging post in our history (that’s 2 months and 25 days).  Which earned 133 shares and 49 likes. WOW.

What about this post resonated with our Passion Squared community?  Here is our take…

Are you posting for your Target Audience?
Our community is passionate about making the world a better place, and this is done by starting with ourselves, which this quote was speaking to.  In our industry, we crave inspiration, growth and personal development, which is why inspirational quotes and images resonate with many of us.

Are your posts drenched in Authenticity?
The most engaging posts are those that people can feel the authenticity of your message.  The message from this post was just that, authentic, as was our intention in posting it.  People know when we are being “real”, the social space is no different, authenticity rules.

Are you enchanting your audience with Pictures?
On Facebook, posts with pictures or videos are typically the most engaging.  Makes sense, doesn’t it?  We all love images that make our heart sing.

Are you part of the Conversation?
The social web is the ultimate cocktail party.  Its designed for us to engage in two-way conversations.  This means its super important to always be checking your page, looking for posts, questions, comments, and responding, acknowledging and engaging your followers.

So many of us have thought that our Fan count was most important, when in reality, its the “Talking About This” number that counts.  This number represents the actual people engaging your page either by likes, shares or comments.

There are tremendous insights available on your “admin panel” of your business page. We recommend taking a look to see what your pages most engaging posts have been, and doing more of that.

Facebook has given us all such a cool opportunity to engage, empower and share with each other.  We are so grateful for our friends of Passion Squared and for all the love and support we feel from each of you every day.

For more info on Facebook Insights, you can jump onto https://www.facebook.com/help/search/?q=insights

We found this incredible image on Google, via a super cool Pinterest Board named Wordy Things.  We heart.  http://pinterest.com/lisapippus/wordy-things/

(shared with LOVE from your passionistas Nina+Gordon)

 

 

Facebook Manners and Matters

May 3, 2012Nina KovnerENGAGE, GROW

Passion is the gasoline of social media. Jay Baer

Of all the social and digital platforms, we believe Facebook is one of the most important platforms and one of the best places online to engage with salon clients and their friends, your possible future clients.

Facebook matters because:

  • Clients live there as part of this 900+ million person global community.
  • Engaging connections and conversations lead to deeper brand loyalty.
  • Engagement can increase salon referrals, real world traffic and client frequency.
  • Sharing your passion, brand story, voice and image with current and future clients helps them better understand your “why”.
  • Making connections with other salons, hairdressers and businesses allows us to learn, share and support one another. We are all in this together!

Now, for some entertainment, we present Facebook Manners and You, an official Webby Award Honoree for Best Writing and Comedy: Individual Short or Episode!

They define Facebook as the “Electric Friendship Generator”, we think that is simply AWESOME.

Having an effective Facebook page for business takes a PASSION for being social (engaging and authentic), understanding your purpose in sharing your brand, having a plan, and lets not forget,  good manners.

(shared with LOVE from your passionistas Nina + Gordon)


Square + Pinterest = LOVE

April 13, 2012Nina KovnerENGAGE, GROW

This is COOL! (and yeah, we know it’s not really cool to say cool, but this just is!)

Square on Pinterest (two of our faves) is a great role model to consider in creating your salon or stylist plan and presence on Pinterest.

 

 

 


Here are some ideas to think about for your boards:

Our Salon Clients (instead of Square merchants – you can make this more lifestyle and personal than in salon, or local business’ you love that your clients own, or both)

Our Salon in Action  (clients experiencing the salon, interacting with the team, before & afters)

Our Town (local cool pics or stylists and the salon involved in your community)

Our Salon Life (your team in action in the salon, salon videos (or videos our salon loves), curation of product videos, fashion news and how to’s)

Our Story (your salon history and “promise” in pictures)

Our Products  (and services – you all know how to make that one shine for sure)

 

 

Pinterest is the third largest (and growing) social site; it is visited primarily by women (70%) who have an average family income of $100,000+, a prime demographic for prospective clients. Pinterest offers a great place to anchor and curate content  for Facebook – and is FUN to engage with as both a business and as a consumer.

How are you using Pinterest to enchant & engage clients? If you’ve yet to start, what are you waiting for?

If you love Pinterest, lets play @ www.pinterest.com/passionsquared

We love this article about how our fave credit card processor for indie’s (like us!) is using Pinterest to promote their business by sharing real stories and engaging current and future clients.

To read this story, click on the link.
http://thenextweb.com/insider/2012/04/06/square-takes-to-pinterest-to-draw-attention-to-the-merchants-using-its-card-reader/

(shared with love from your passionistas Nina+Gordon)

 

 

Why Social?

March 27, 2012Nina KovnerGROW

“Social Media isn’t a fad, it’s a fundamental shift in the way we communicate.”

Eric Qualman

Why the Social Web? Because just like your salons, its about people.

Today, “90% of consumers trust peer recommendations” (what we know as word of mouth, referrals and long considered the key in driving traffic and growing our business). And if the social web is “Word of Mouth on Steroids”, then we believe you will want to be there, in a authentic & meaningful way.

Competition for clients has never been greater – and social web provides individuals and businesses with powerful (and affordable) tools, platforms and programs that level the relationship & engagement playing field between very large companies, the very small (and all in-between).

As the social revolution continues and the reach grows exponentially, the social web is becoming increasingly “local”.  Yelp, Foursquare, and now Facebook (even more so by way of Timeline) are leveraging their massive consumer reach to better serve the needs of consumers locally while helping small businesses tap into where most buying power lives -within a few miles of home -and your salon.

Said best by Jay Baer (Social Media Speaker, Author, and Coach) and we believe this to be true- “Focus on how to be social, not do social”.