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Gary Vee Cares

October 16, 2016Nina KovnerENGAGE, GROW

“The best marketing strategy ever? Care.” Gary Vaynerchuk

NOTE: This post was originally published February 28, 2013 as is still relevant AF.

Gary Vee is a business bad ass, author of Crush It and The Thank You Economy and now his newest piece of awesome Jab Jab Jab Right Hook: How To Tell Your Story In A Noisy Social World.

He started selling lemonade and baseball cards at the age of 8 to running his family liquor business to creating WineLibraryTV and now Vaynermedia, which works with personal and consumer brands to build unique and efficient online brand strategies. Gary is also one of the most passionate thought leaders in the new economy, or what I love to call, thanks to Gary, the “thank you” economy.

On February 28,2013 I had the honor of interviewing Gary as part of his #1aDayQandA. This was WAY before the awesome #AskGaryVee Show. An insane commitment he made to his fans to engage and bring value to his community. Why did he do it? He cares.

We talked why social, why caring matters more than ever for both big and small business, why storytelling is a gotta do, online and off, about passion, the power of Twitter, context, content and much more.

So grab your Starbucks and press play. You are in for quite a treat from one of the best, most passionate and caring biz leaders I know today. (and yes, I was freaking out which you will hear!)

Here are some of the highlights from my time with Gary…

  • Passion is the gas the drives the engine. True story.
  • All businesses began as a small business. Google at one point was just two dudes. Money is no excuse not to engage.
  • Business is about supply and demand. Caring is in short supply. But always in demand.
  • Business is all about storytelling and sharing those stories where our clients live. And that includes online.
  • We are all in the content business, well, only if we want to be a relevant, growing business.
  • Conversations about beauty are happening all day, every day on the web, especially Twitter, the clients are there, it’s your choice to join the conversation, or not.
  • How do you find time to engage on the social web? You make a decision. The End.

A big shout out of LOVE and GRATITUDE to Gary for being so generous with his time. And for being awesomeness squared.

What did you think of my interview with Gary? Share your thoughts in the comments below or directly with me. I’m listening.

(shared with LOVE from Nina)

Goodies from Gary Vee

April 14, 2014Nina KovnerENGAGE

Great marketing is all about telling your story in such a way that it compels people to buy what you are selling.  -Gary Vaynerchuk

 

Here is the audio version of this post. Thanks so much for listening. Enjoy.

Gary Vaynerchuk knows things and even better, he shares things. He recently shared some insanely awesome infographics which simply break down some key facts about the social platforms we love, and our clients love. What I love about these is that they focus on awesome content examples that fit the context of the platform, which is key to true engagement, inspired by his latest and awesome book Jab Jab Jab Right Hook.

In this latest book, he uses the example of boxing where the jabs are the set up, the value we create by posting relevant and interesting content, and the right hook being the big punch, or asking for the sale. I love him and his brain. Consider this. Are you posting all jabs and no right hooks? Or all right hooks and no jabs? The sweet spot is more jabs than right hooks. Think about it.

Check out these super awesome infographics Gary created to help us share our story with the right content in the right context for the platform to provide value, build relationships, engage and ultimately make a sale. Brilliant.

 

Facebook Facebook Infographic from Gary Vee

 

Instagram

Instagram Infographic from Gary Vee

Twitter Twitter Infographic from Gary Vee

So now its time to look at your content strategy. Are you jabbing on the right platforms? Right hooks? Storytelling? Is it time to re-think it? I want to know. Share your comments below or click here to share your thoughts with me. I’m listening and I care.

(shared with LOVE from Nina)

Becuase We Care

We Remembered

October 14, 2013Nina KovnerENGAGE, GROW

“Best marketing strategy ever? Care.”

Gary Vaynerchuk

 

Becuase We Care

Here is the audio version of this post. Thanks so much for listening. Enjoy.

Actions speak louder than words. Something we can all agree on, yes? There is a big difference between saying we care and showing we care.

After reading The Thank You Economy by my biz hero Gary Vee, I was convinced more than ever that caring is not only a critical part of having a successful biz, but can also be a competitive advantage. As lame as that sounds, because it’s easier than ever to show we care, and sadly, there are just so many businesses who don’t.

With the rise of the social + digital web and the tools available to us, we can show we care in so many ways. Listening, engaging, responding, replying, paying attention, saying thank you and even wishing our clients a Happy Birthday.

Here are some of the awesome Birthday wishes I received in my inbox on my special day. Did I notice which brands remembered? Absolutely.

1. American Apparel
A great image and a special savings. A call to action. Simple and effective. And yes, I did take advantage of the offer.

American Apparel Birthday

2. Sephora
A beautiful image and note. An offer I did not take advantage of but would have if I needed the gift. An invitation and call to action to get my makeup done for my special day was icing on the cake, pun intended. Sephora BirthdaySephora Birthday 13. the Hair Loft ltd
A beautiful image and message from my friends at the Hair Loft ltd. A special offer and a call to action. Perfect on all levels. Only reason I did not make a reservation is because they are in Chicago. But I would have if it came from my salon in Los Angeles.

 Hair Loft Birthday1

Hair Loft icons

With the technology & platforms we have available to us today, no matter the size of our businesses, we all have an opportunity to show we care. But the platforms can’t do it for us, we have to care first, then use the technology to engage. We actually have to care. For reals.

How do you show clients you care? What do your birthday greetings look and feel like? I would love to hear and see what you are doing to show you care. It matters. You matter. And I’m listening.

(shared with LOVE from Nina)

Word of Mouth

The Multiplier Effect

January 28, 2013Nina KovnerENGAGE, GROW

“Learn to make customers really, really happy. It doesn’t take much more than that.”

 Andy Sernovitz

Word of mouth.  The foundation of every successful business and most definitely the foundation of a salons success.  It’s almost such a common phrase and concept that we forget the power of it.

Check out our fave biz guru Gary Vaynerchuk on what he calls The Multiplier Effect of the social web, in other words, the POWER of the social + digital web to ignite word of mouth.  It’s short, so press play and we will review after.

http://www.youtube.com/watch?v=xY1skOtCSBs

Simple concept? Yes. Easy to execute and make happen? Not so much.

Here is what it takes:
1. Caring
2. Listening
3. Engaging

If you only did those 3 things, there is no doubt in our minds that you will begin to see how the social + digital web can super charge your word of mouth and in turn, your business.

Give it a try.

If you are serious about super charging your word of mouth both online and off, we offer one-on-one mentoring to help you craft the ultimate plan.  To learn more about Passion Squared Mentoring, click here.  We look forward to helping you ignite your passion and live your dream.

(shared with LOVE from your passionistas Nina + Gordon)

thank you

Thank You. You’re Welcome.

November 21, 2012Nina KovnerENGAGE, GROW

“We are completely underestimating the value of thank you and you’re welcome.”

Gary Vaynerchuk, author of The Thank You Economy

 

thank you

Thank you.  Two simple words that may possibly be the most important to your business.  And in this week of giving thanks, we all need a little reminder about the power of thank you.

A Passion for Caring
If you have spent any time on PassionSquaredTV, you have seen his highly charged, passionate videos on the future of business, about caring, about giving a sh*t.  If you have not watched his videos, we recommend you do, they are thought provoking & loaded with awesome insights into the social + digital revolution and what it’s really all about. We heart him, f-bombs and all!

As Our World Goes All Jetsons
In The Thank You Economy, Gary speaks directly to how businesses must get into a mindset of gratitude, of caring, of coming from a place of thanks, just like the good old days.  He speaks to how consumers are demanding more connection, value and relationships from the people they choose to do business with.  Gary says, “As our world goes all “Jetsons” the opportunity for people and businesses is to go all “flintstones.”  And since many of us either grew up watching both, or have seen re-runs, we know exactly what that means.

Quotes from The Thank You Economy

“It’s not about the budget, it’s about the creativity and the caring.”

 

“Be driven by gratitude.”

 

“It’s not the number of followers… , it’s the strength of your bond with your followers that indicates how much anyone cares about what you have to say.”

 


The Thank You Economyis all about the power of caring, engaging, giving a sh*t and how businesses and brands that get it will thrive in the new social economy! Awesome. We heart and highly recommend.

You can find Gary on Facebook, Twitter, YouTube and by visiting his website here Gary Vaynerchuk.

(shared with LOVE + GRATITUDE from your passionistas Nina + Gordon)