“Think left, think right and think low and think high. Oh the thinks you can think up if you only try!”
Dr. Seuss
Why Pinterest?
With all the social platforms available for us to engage on, Pinterest is one that has not taken off in our industry as much as others. Yet Pinterest is one of the best ways to drive traffic to your website or blogsite and to become more discoverable on the web, just by being creative. And more traffic to your website can mean more new clients. Hmmmm.
Hair + Beauty Rule
What is alarming, very much like we see on YouTube, is some of the most popular boards on Pinterest are Hair & Beauty boards, NOT created by beauty professionals. Just people passionate about hair. Hey wait, isn’t that you? Well yes, but if you are not on Pinterest sharing your passion for hair, then how can you become discoverable? Think about it.
Two of the top 15 most popular pins ever on Pinterest are nails and hair. One mom, Elizabeth Van Essen , who is not a hairdresser, had one of her how-to hair videos liked 7341 times, repinned 32,620 times with 99 comments. She has an entire website called Babes In Hairland dedicated to hair how-to’s. It may be something you want to take a look at if you are interested in Pinterest for your salon.
Is Pinterest for You?
Are we saying everyone should be on Pinterest? No. But what we are saying is if you have specific goals and want to drive more traffic to your website, to become more discoverable on the web to attract new clients, this may be the perfect platform for you to engage in.
Of course, when they get to your website or blogsite, you must be sure they can easily take some type of action. Such as the ability to see your salon through pictures, browse your services and prices, and most importantly, can they make a reservation online.
If you are looking to better understand the Power of Pinterest for your salon or business, we have a super cool webinar recording on our YouTube channel PassionSquaredTV. If you are currently on Pinterest, we would love to follow your boards. You can follow us by clicking here.
(shared with LOVE from your passionistas Nina + Gordon)
