“We see our customers as invited guests to a party, and we are the hosts. It’s our job every day to make every important aspect of the customer experience a little bit better.”
Jeff Bezos, CEO Amazon.com
Today is Cyber Monday, another made up shopping holiday to drive traffic to websites to consume goods and services. I’m sure you know this by the gazillion emails that are waiting for you to click on in your inbox. That fact is, we are all online. Whether we are socially networking on Facebook and Instagram or shopping for the holidays.
We are all in e-commerce today, one way or another. And we all need to think hard about the customer experience (online), if we want to be a relevant business in 2014 that is.
Here is a simple checklist for you to see if you are a discoverable business and for you to audit the customer experience (online).
1. Google terms that relate to your business. If you are a hair salon, Google “best hair salons”, “best colorist”.
2. Take a look at what results come up. Are you there?
3. Click on the links. Are they your business pages? What do they look and feel like?
1. Visit your website.
2. Is it easy to find your location? Contact info? Hours of operation?
3. Are there pictures of your business and your work?
4. Can I make a reservation or at least contact you?
5. Is the copy reader friendly and relevant to your business?
6. Can I easily see where to find you on Facebook, YELP, etc?
7. Is it mobile friendly?