Objectives Outcomes

Objectives + Outcomes

“Every journey begins with the first step of articulating the intention, and then becoming the intention.”  Bryant McGill

Here is the audio version of this post. Thank you for listening.

Each day, I find myself asking two questions with my one on one clients and A School Group and felt compelled to share them;

  • What is your objective?

  • What outcome are you seeking?

Let’s begin with the first question.
If you ask me about a strategy or tactic for your business, and I am not clear on your objectives, then I cannot answer your question until I know your objective. Otherwise, I am giving you the wrong answer; it’s simply a guess. And does you no service.

Your Q.
Nina, should I be spending more time on Facebook, Email, YELP or Instagram?

My A.
I don’t know. What is your objective?

Your A.
My objective is to increase word of mouth and referrals, and I have 2 new stylists who need to get their hands busy. I have very limited resources and I do not yet understand how to engage effectively on social platforms.

My A.
My answer is YELP. This platform is proven, if used effectively, to generate more immediate referrals than any other platform for a service business. That is only if the business is delivering an awesome experience of course.

See how this works? If I simply answered after the first question, I would send you off into the abyss of wheel spinning and most likely you would not get any significant results. If you don’t know why you are doing something, how can anyone really coach you?

Now lets move to the second question.
If you ask me about a program, a challenge, and shift in strategy, a discussion you need to have with a business partner, team member or client, and ask my thoughts on your approach, dialogue, plan, I will most likely respond with… What outcome are you seeking? Again, any answer would most likely not mean anything, as our intentions are the power behind our tactics.

Your Q.
Nina, I am in a very sticky situation with a client, they said XYZ, what should I do?

My A.
What outcome are you seeking?

Your A.
I would like them to understand the situation and I would like to keep them as a client.

My A.
Ah, OK, here is how I would approach that.

You see, the outcome you are seeking matters. If you want to retain a client, getting into a shouting match of he said she said makes no sense. It’s just hurtful. When in reality, you simply want to communicate the issue, and create resolution.

Outcome matters. It can completely change how we approach situations, decisions, communications and relationships.

Objectives and outcomes. Start there.

Love + Awesomeness-


PS: A School, my group-coaching program, is designed to empower you, your business, and your life. A School helps keep you on a track to creating awesome. Click here to see if  A School is a good fit for you.