Generational Discourse: A Tale As Old As Time
In this episode, Nina shares insights on generational discourse drawing from their own experiences as a young hairdresser and marketer, the importance of listening to different generations and their perspectives, and how it applies to both your salon business and life and shares some tips from a blog they wrote in 2013 on how to be a more empathetic leader to future generations. Nina also shares why the word awesome has always been a big part of their vocabulary. You can find Passion Squared on the web here and on the socials here and here. Thank you so much for listening! You are awesome!
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Your experience matters. We would be so grateful if you shared your experience with our podcast by leaving a review wherever you enjoy your podcasts so others can discover it. It matters to us, and so do you. Thank you- Nina
The Trouble with Comparing Your Salon Brand To The One Down The Street
In this episode, Nina dives into the trouble with comparing your salon brand to the one down the street, revisiting a Passion Squared blog post from 2014 on the importance of having clarity around your own salon brand story, and marketing strategy which includes your salon pricing, your business objectives, desired outcomes, overhead, and all the things. This episode also includes a little reminder about your rhythm, knowing that some days you’ll be in your flow, some days you’ll be on fire, and some days, like for Nina today, you will be in your slow era. All the days and eras matter. And so do you. You can find us on the socials here and here. Thank you for listening.
Links mentioned in this episode:
Creating Your Awesome Brand Course
The Pricing Playbook Class
Apple Podcasts
Spotify
YouTube Podcasts
Your experience matters. We would be so grateful if you shared your experience with our podcast by leaving a review wherever you enjoy your podcasts so others can discover it. It matters to us, and so do you. Thank you- Nina
How Salon Clients Find You Online and The Missing Context of Charging Your Worth
In this episode, Nina dives into a few key actions that can have an immediate impact on your salon business and brand. New salon clients find you via search, whether it be through search engines, voice, AI, referral platforms or the socials. Every word matters, which means your captions are more important than ever. In this episode I share an exercise I did that proved how social media posts can significantly contribute to how your salon comes up in search engines. We also talk about the missing context of the ‘charging your worth’ messaging in the salon industry, and give you some fundamental tools to help you refocus your energy on your own salon brand and get out of comparison. Thank you so much for listening!
Links mentioned in this episode:
Creating Your Awesome Brand Course
A School for Salon Owners
Apple Podcasts
Spotify
YouTube Podcasts
Your experience matters. We would be so grateful if you shared your experience with our podcast by leaving a review wherever you enjoy your podcasts so others can discover it. It matters to us, and so do you. Thank you- Nina
