Kickstart My Heart

Kickstarter

Crowd Funding
“The collective cooperation, attention and trust by people who network and pool their money together, usually via the Internet, in order to support efforts initiated by other people or organizations.”

We heart Kickstarter.  As the social and digital revolution continues to explode, there are so many great things that have come from it.  Kickstarter is one of those really “great things”.

In three short years, Kickstarter has raised over $119M to fund creative peoples dreams.  WOW!  This is such a cool and innovative way for entrepreneurs and creative types (that’s YOU) to be able to bring their projects to life, and shows so much about the people in our world who will support a total strangers dream if they feel compelled by their message and the projects impact on our world.

Here is one of our favorites, the true passion, love of her craft and creativity in raising funds is just some of the reasons Amanda Palmer raised nearly $1.2 million (her goal was $100K) to fund her music project and passions.

Have you contributed on Kickstarter to help fund a passion?

To learn more about this incredible young women and on how this digital platform is a game-changer, check out Seth Godin’s Domino Project blog post @ http://www.thedominoproject.com/2012/05/brick-by-brick-building-a-digital-platform-right.html

To learn more about how to create a compelling Kickstarter Campaign, check out Seth Godins blog post on the topic @http://sethgodin.typepad.com/seths_blog/2012/06/reflections-on-todays-kickstarter.html

PS: A big shout out of love to passionista Nikki Waller of Red Magnolia Beauty for inspiring this post.

(shared with LOVE from your passionistas Nina+Gordon)

Facebook Manners and Matters

Passion is the gasoline of social media. Jay Baer

Of all the social and digital platforms, we believe Facebook is one of the most important platforms and one of the best places online to engage with salon clients and their friends, your possible future clients.

Facebook matters because:

  • Clients live there as part of this 900+ million person global community.
  • Engaging connections and conversations lead to deeper brand loyalty.
  • Engagement can increase salon referrals, real world traffic and client frequency.
  • Sharing your passion, brand story, voice and image with current and future clients helps them better understand your “why”.
  • Making connections with other salons, hairdressers and businesses allows us to learn, share and support one another. We are all in this together!

Now, for some entertainment, we present Facebook Manners and You, an official Webby Award Honoree for Best Writing and Comedy: Individual Short or Episode!

They define Facebook as the “Electric Friendship Generator”, we think that is simply AWESOME.

Having an effective Facebook page for business takes a PASSION for being social (engaging and authentic), understanding your purpose in sharing your brand, having a plan, and lets not forget,  good manners.

(shared with LOVE from your passionistas Nina + Gordon)