Never confuse movement with action.  -Ernest Hemingway

Here is the audio version of this post. Thank you so much for listening.

Waiting at one of my fave new restaurants for my take-out order, I noticed a feedback form on the front desk. It was the first time I had seen it, on my 3rd time to the restaurant. I took me by surprise, as I would have given them awesome feedback, and told them how much I loved their space.

Then it struck me, there was no system in place to ask me for feedback, yet someone had taken the time and money to make the form, thinking it was a great idea. Sound familiar?

You see, a form is just a form. A form, with a system and process behind it, executed consistently, can become a business building tool. Once again, it’s all in the execution, not the idea itself.

Small business owners are almost always sharing with me how busy they are. One of my questions is always… “busy doing what?”

If we are ever going to grow and create more awesome in our biz, we have to continually evaluate our systems, processes and programs. And of course, all of our “forms”.

Before you create another beautiful form, brochure, card, contact us page, appointment inquiry, program, promotion or engage on another social platform, take a couple steps back and ask yourself these questions…

1. Do we have a system and process to execute this?
2. Is it bringing real value to our biz, clients or team?
3. Is it honestly helping us grow?

If the answer is no to any one of the above questions, well, I think you know what the next step is.

(shared with LOVE from Nina)