“To understand the mindset of the connected consumer, one must realize that everything begins with search and intent.”
Brian Solis
Many of us have heard the news about Facebook Graph Search, a new search and discovery tool. While it is still in beta testing with a select group of people, I found a few things that might be helpful in understanding what it may mean for all of us.
I love this video from Facebook explaining why they created Graph Search. This is a good place to begin understanding this new tool.
Lets first understand that there are two ways to look at this new feature. Personal and Business. I am going to focus on the business side for this post. The best way I can wrap my mind around Graph Search is to think of it as a super social, highly targeted and personalized Google.
Are You A Discoverable Business?
One of the most important things to understand about the social and digital Web for business is becoming more discoverable. As my hero and mentor Brian Solis says so well in the opening quote, everything begins with search and intent. People are looking for your business. Your job is to be sure they can find it. This is done by being highly engaged on social platforms such as Facebook, referral platforms such as YELP, and of course, having a good website that clearly communicates your why, what and how to engage with your business.
To learn more about becoming a more discoverable business on the Web, check out our Webinar.
What You Can Do Right Now on Facebook
Consistency engage on your business page
Post relevant content at least one time per day
Be sure your About section and contact information is strong and clear
Claim Your Page Name (URL) (Here is a post I did on that in case you do not know how)
Be sure your business is categorized correctly (Click here to learn more about Business Page Categories)
Here is another video from Slacktory on Facebook Graph Search, with a hilarious spin. It’s awesome.
PS: To learn more about Facebook Graph Search, click here.
“I realized the importance of having a story today is what really separates companies. People don’t just wear our shoes, they tell our story.”
Blake Mycoskie, CEO, Tom’s Shoes
What an awesome illustration of the power of social platforms and how, through pictures and videos, we can tell our stories. Something to really think about when we create and curate content for our business on Facebook, Pinterest, Instagram, etc…
How are you telling your brand, salon, company stories through pictures and videos on the social web?
We offer one-on-one mentoring to help you shape your story and develop your brand. Click here to share your goals + challenges with us, and to see if our mentoring program is right for you.
(discovered on Pinterest and shared with LOVE from your passionistas Nina + Gordon)
