Your Content Is Your Marketing

The Tools of The Trade

October 25, 2012Nina KovnerENGAGE, GROW

“What you seek, exists within you. Every resource you need is available to you.”

Marcia Wieder

Your Content Is Your Marketing

When we think of “tools of the trade”, we think of scissors, combs, blow dryers and products, not about the platforms and technology we need to empower our business in the awesome new social + digital world.

Remember, it’s about providing value to your community and becoming more discoverable on the web, to ignite word of mouth and referrals, and this happens by creating fresh, consistent and relevant content on the web.

So we decided to share a few of the “resources” we use, in hopes of making it easier for you to begin your content creation process.

Websites and Blogs
WordPress
We use WordPress for our website. You are on WordPress reading this blog post right now.  It’s fairly easy, we have full control, and once it’s designed, it costs nothing.

Tumblr
Tumblr is a great, and free, social blog platform that is awesome for salons to “anchor” beauty content as its really about images and very few words.

Inbox Marketing
MailChimp
We use MailChimp for our inbox marketing (emails to you).  It’s super easy and free (up to 12,000 emails a month).  Email marketing is still one of the BEST ways to engage clients and drive traffic to your social and digital pages and most importantly, into your salon.

Images
Photo & Quote Apps
While we do not create anywhere near the amount of images you will for your salons social pages, there are some great apps you can use to capture some pretty fantastic, quality images.  You can find these in the App store.

  • Instagram

  • Camera +

  • Instaquote

  • Over

To learn more on this topic, we just had an awesome webinar this week on Content Creation and Curation for Salons. If you want to view it simple click here and we will send you the link to view the recording.

We also offer one-one-one coaching and mentoring to help you better engage in the social + digital space to empower you and your business.  If you are serious about taking your marketing to the next level, click here, and we can chat and see if our program is right for you.

(shared with LOVE from your passionistas Nina + Gordon)