In this episode Nina shares insights into why it’s essential to understand your brand values, what those you serve value, and the difference between brand values and brand value. With the recent decision Amazon made to end their Smile program they chose to abandon a part of their brand that was of value for some, and in doing so, moves folks to question Amazon’s actual brand values. Your brand story is the foundation of all that you do as a small business owner, and it begins by having clarity of your brand purpose, promise, and people. You can find Nina on the socials @passionsquared and on the web at passionsquared.net Thank you so much for listening!
Your experience matters. We would be so grateful if you shared your experience with our podcast by leaving a review wherever you enjoy your podcasts. It matters to us, and so do you. Thank you- Nina
In this episode, Nina shares insights and examples of why it’s important to align your words, language, communications, and content with your brand purpose, promise, people, voice, values, and vibe. Your words have energy, meaning, and impact. You want the words you choose to help you move toward the outcome you’re seeking while ensuring they are in the language of your client, customer, or consumer. You can find Nina and Passion Squared on the socials @passionsquared and at passionsquared.net Thank you so much for listening!
Your experience matters. We would be so grateful if you shared your experience with our podcast by leaving a review wherever you enjoy your podcasts. It matters to us, and so do you. Thank you- Nina
In this episode, Nina share’s some insights into why some brands stand up publicly and fight injustices in our world and why some choose not to. This episode is not about politics, it’s about clarity of brand story, vision, and values. It’s about the choices you make as a brand in relation to what your people value, whether it be clients, team members, or tenants if you are leading a lease-based business. It’s about aligning your actions with your brand promises. Thank you so much for listening with an open heart and brain. If you would like to keep the conversation going, you can find us on the gram and on the web.
NOTE: This is our first episode after 6 months, and there were some glitches, lol. We decided to keep the glitches in the episode to honor being perfectly imperfect. Perfection is a myth. Repeat as often as needed.
Your experience matters. We would be so grateful if you shared your experience with our podcast by leaving a review. It matters to us, and so do you. Thank you- Nina
The awesome news is your clients are respecting your Safe In Our Salon Agreements + Protocols and canceling their reservations if they feel ill or have been exposed, the not so awesome news is you may be having a trauma response to your 2020 experience. If this feels relatable, you are not alone.
In this episode, Nina shares some thoughts on how to navigate the current cancellation surge you may be seeing in your salon, some resources, and tools to care for your mental health and wellness. Consider taking a look at your lapsed client list and reaching out to the people who’ve been too busy and forgot to make a reservation who are healthy and would love to hear from you. Thank you to @hairbrained_offical and to @flamingoloungehair for inspiring this episode. You can find us on the gram and Facebook @passionsquared Thank you for listening. And remember, do your very best to be where your feet are.
If you are a salon owner, you can learn more about A School here.
Your experience matters. We would be so grateful if you shared your experience with our podcast by leaving a review. It matters to us, and so do you. Thank you- Nina
In this all-new episode of the pod, Nina shares their experience with the recent 33-day social break they took. At Passion Squared, we’ve been sharing with our clients and community for years about the importance of taking breaks, however, during this break, Nina saw the need for even more time off, and when you are on, remembering your purpose for being there, focusing on who you serve and the solutions you have for those you serve. It’s time to get back into a healthy relationship with the socials, stay aligned with your brand purpose, promise, and people and prioritize your mental health and wellness. Thank you so much for listening. You can find Nina and Passion Squared online at passionsquared.net@passionsquared If you are a salon owner, you can learn more about A School here.
Your experience matters. We would be so grateful if you shared your experience with our podcast by leaving a review. It matters to us, and so do you. Thank you- Nina
