The Trouble with Comparing Your Salon Brand To The One Down The Street

In this episode, Nina dives into the trouble with comparing your salon brand to the one down the street, revisiting a Passion Squared blog post from 2014 on the importance of having clarity around your own salon brand story, and marketing strategy which includes your salon pricing, your business objectives, desired outcomes, overhead, and all the things. This episode also includes a little reminder about your rhythm, knowing that some days you’ll be in your flow, some days you’ll be on fire, and some days, like for Nina today, you will be in your slow era. All the days and eras matter. And so do you. You can find us on the socials here and here. Thank you for listening. 

Links mentioned in this episode:
Creating Your Awesome Brand Course 
The Pricing Playbook Class

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Your experience matters. We would be so grateful if you shared your experience with our podcast by leaving a review wherever you enjoy your podcasts so others can discover it. It matters to us, and so do you. Thank you- Nina

How Salon Clients Find You Online and The Missing Context of Charging Your Worth

In this episode, Nina dives into a few key actions that can have an immediate impact on your salon business and brand. New salon clients find you via search, whether it be through search engines, voice, AI, referral platforms or the socials. Every word matters, which means your captions are more important than ever. In this episode I share an exercise I did that proved how social media posts can significantly contribute to how your salon comes up in search engines. We also talk about the missing context of the ‘charging your worth’ messaging in the salon industry, and give you some fundamental tools to help you refocus your energy on your own salon brand and get out of comparison. Thank you so much for listening!

Links mentioned in this episode:
Creating Your Awesome Brand Course 
A School for Salon Owners

Apple Podcasts
Spotify
YouTube Podcasts

Your experience matters. We would be so grateful if you shared your experience with our podcast by leaving a review wherever you enjoy your podcasts so others can discover it. It matters to us, and so do you. Thank you- Nina

Let’s Catch Up: Repurposing Content, Healthy Boundaries, Walls, Salon Service Discounting And More

In this episode on the pod, Nina comes to you for a little catch-up after being under the weather this month to celebrate Passion Squared’s 12th birthday, dive into repurposing content, navigating sick days with salon clients, healthy boundaries vs. walls in your salon business, and some things to consider before discounting your salon services when you’re business is slow and you’re not sure why. Thank you so much for listening! Whether you’ve been here since day one or just arrived, thank you for your trust, support, and love. We’re so grateful you’re here. 

Links mentioned in this episode:
Creating Your Awesome Brand Course 

Episode Timestamps

01:52 Celebrating 12 Years of Passion and Gratitude 

03:44 The Importance of Healthy Boundaries and Your Salon Business 

07:44 The Difference Between Healthy Boundaries and Walls

11:28 The Impact of Discounting on Your Salon Brand and Its Value

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Your experience matters. We would be so grateful if you shared your experience with our podcast by leaving a review wherever you enjoy your podcasts. It matters to us, and so do you. Thank you- Nina

Your Salon Social Media Content Is Your Marketing

In this episode, Nina dives into the connection between your salon brand story and your salon’s social media content and shares some simple processes to stay focused on creating content that connects you to the salon clients you wish to serve. If you are looking to streamline your social media content process, build relationships with new clients, get out of comparison, and reduce overwhelm this episode is for you. You can find more information on the Creating Your Awesome Brand Course here and on the socials here and here. Thank you so much for listening! 

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Your experience matters. We would be so grateful if you shared your experience with our podcast by leaving a review wherever you enjoy your podcasts. It matters to us, and so do you. Thank you- Nina

SPECIAL GUEST Candice Moore On Emotional Fitness and Stepping Into Your Truth

In this episode, Nina sits down with special guest, and long-time friend Candice Moore. Candice is the owner of Moore Grace, a company dedicated to healing, restoration, and hope at the soul level. Candice is a transformative leader, a powerful motivational speaker, a gifted storyteller, and a published author. In this episode, Candice shares what emotional fitness and wellness look and feel like, both at work and in our everyday lives from identifying, processing, and healing traumas, to how to show up fully for yourself, and those you serve and care about. This is a must-listen episode for those of you committed to doing the inside work, building your self-love and self-worth, and feeling more purpose and joy in your lives and businesses. You can find Candice online here and on the socials here and here. If you know someone who needs to hear this episode, We’d be super grateful if you shared it with them. You are so loved. 

Apple Podcasts
Google Podcasts
Stitcher
Spotify

Your experience matters. We would be so grateful if you shared your experience with our podcast by leaving a review wherever you enjoy your podcasts. It matters to us, and so do you. Thank you- Nina