In this episode, Nina shares the Healthy Boundary Conversation Framework from My AwesomeAF Healthy Boundary Handbook to help guide you through some of the more challenging discussions when salon clients are asking about the pricing of your services and when you have a price increase. Nina also walks you through the differences between healthy boundary communications on price increases and no boundary communications. You will immediately feel the difference. You can apply these frameworks to any difficult conversation, and the ones you tend to avoid. We also talk about Taylor Swift, because, of course, we do. You can find My AwesomeAF Healthy Boundary Handbook here and find us on the socials here. Thank you so much for listening!
In this episode, Nina shares some much-needed context to help you understand the difference between salon-going and non-salon going consumers, which helps you better define your own target market, dream clients, or what we call at Passion Squared, brand people. When you have clarity around this, you can spend more time focusing on who you serve, and less time and frustration on the folks who simply don’t see value in a salon experience or never will. Nina also shares a super important marketing fundamental to help you align your pricing with your brand, strategy, business model, objectives, and desired outcomes and simplify your decision-making. You can find us on the socials @passionsquared Thank you so much for listening!