(image discovered on Starbucks Loves Pinterest board)
Simple is smart. Yet many times we feel the need to complicate things, thinking more words, more bells and more whistles somehow create more value.
Our hero marketer Seth Godin breaks it down on his blog today. Simple. To the point. Awesome.
Free coffee, next exit
That’s the most effective billboard one can imagine, particularly if it’s typeset properly and if the coffee is good.
Most billboards aren’t nearly as useful, because the wrong service is promoted, or, more likely, because someone saw all that space and worked hard to fill it up.
The same thing is true of most websites. You know so well the why’s and how’s of what you built and how terrific it is, and the thought of using just a few words when a bunch will do is frightening indeed.
No, your solution doesn’t have to be simple or obvious. But the story about what it accomplishes does.
The goal of a marketing interaction isn’t to close the sale, any more than the goal of a first date is to get married. No, the opportunity is to move forward, to earn attention and trust and curiosity and conversation.
Simple, clear and actionable.”
Seth Godin
Which areas of your marketing can you simplify? Your story, website, promotions, service menu?
So go grab your cup of creative fuel and take a fresh look at your stuff. Easy? No. Worth it? Yes.
(shared with LOVE from your passionistas Nina + Gordon)
(image discovered on Starbucks Loves Pinterest board)