“Things that help others is what gets the most shares.”

Chris Brogan

Even though this video was shot over 2 years ago, it’s still so relevant as Brian Solis speaks about the social value of “checking-in”.  It’s a super simple way to understand “social currency” and the “social value” our interactions on the web play into growing our salons, businesses and brands.

“Social currency is represented in the resulting value and sentiment that stems from the exchange of social objects: words, videos, reactions, links. Social currency is a combination of actions and words.”

Brian Solis

So what does that mean for us?

Every time a client has a social interaction with our salon, every time they comment, share, like, and yes, even check-in, they are giving their endorsement of your salon to their group of friends.  Sound familiar?  Of course it does, it’s good ol fashion word of mouth, it’s just happening online.

When we provide engaging, relevant and valuable information and content on our social pages, people will take action.

Here are some examples of social actions:
Facebook
Likes, comments, shares, RSVP’s to events, check-in’s

YELP
Reviews, checking-in

Foursquare
Checking-In, reviews

Twitter
Tweets, re-tweets, @ mentions

Pinterest
Likes, comments, re-pins

Instagram
Likes, comments

So, what are you doing on your social pages to create “social value” and “social currency”?  Are you creating and delivering valuable content for your fans and followers or just trying to sell them something?  In the end, the more value you deliver, the more actions you will get.

If you are ready to learn how to connect your offline efforts with your online efforts, we offer one-on-one coaching and mentoring to help you craft an awesome social + digital plan designed to increase your social value, currency and ultimately more word of mouth and referrals.  Click here to learn more and get started!

(shared with LOVE from your passionistas, Nina + Gordon)