“Family is not an important thing, it’s everything.”
Michael J. Fox
Meet The Teals, a beautiful family of uber talented artists, educators plus one fantastic photographer.
Ryan, Deannalyn and their daughter Tuesday (who just graduated from beauty school!) are by far one of the coolest families in our industry. What makes The Teals so awesome? They are authentic, kind, creative and have turned their passion for hair into a successful family business. Ryan and Deannalyn are masters of long hairdressing, and won the NAHA Salon Team of the Year in 2008.
Passion Squared: What are your current goals as a salon owner?
Tuesday Teal: The current goals that our salon has set are specific; we make them detailed so that we have more to work toward. For us we want a balance and rhythm of our guests to be happy, as well as to be continually growing.
We are working toward a specific number of friends on social media places. Our newest project is we want as much local traffic as we can. We have local only cards that give everyone in the area a chance to come in a meet us.
Passion Squared: Which social platform are you focusing on to reach that goal?
Tuesday Teal: Well I think that the best way to make friend is by shaking hands. You have to be real. If you are trying to just get random people in your chair that you don’t care about, this is not the industry for you. I like social media because it’s so easy to keep in touch!
Facebook is amazing because you can talk to people and they get nice comments about their hair.
I also love Instagram because there is not a lot of talking just pictures. The fun part is whatever you post is cool no matter what it is. Funny things in the salon are even funnier on Instagram.
The results of using Instagram and Facebook are fantastic; our clients love watching our lives play out.
Passion Squared: What did you do with those platforms?
Ryan Teal: One thing I did was to let my teenage daughter handle most of the social media. I don’t feel like any thing I do is super interesting mainly because I came from a pre-computer generation.
Tuesday, my daughter, grew up with Facebook and knows how to have what I call the Facebook face, which says “we are always having fun and everything we do is great.” For me everything we do is great I just didn’t think any one cares. But I guess they do?!?!?!
Passion Squared: What have the results been?
Ryan Teal: According to our Google Analytics we had 111 visits to our salon website in the month of September. 105 of those visits were new visits. We also have recently claimed our YELP page and have become more active promoting YELP. Two weeks ago, we had 4 new clients call in just one day who found us on YELP.
In my opinion that kind of return is amazing. A business card is typically 2 inch by 3 inches so very little can be printed on it. How many people can you hand out a card to in a month? I feel like spending more time & money on the social media side and less on the traditional advertising side, it’s the only way to grow your business in our new world.
You can find the The Teals traveling the country at shows sharing their passion for hair, at their super cool salon in Portland, Oregon and on the social platforms they play on.
