“A group needs only two things to be a tribe: a shared interest and a way to communicate.”
Seth Godin
Pictured: Erin + Carrie of The Hair Nerds, Josh XO and Douglas McCoy of The House of POp
Here is the audio version of this post. Thanks so much for listening. Enjoy.
As I write this post, I am preparing for the ISSE show, which is, if you don’t know, the kick-off of the annual hair show season for hairdressers. And it’s pretty awesome.
One of the most exciting parts of this weekend, is connecting with my tribe, offline. What is even more amazing to me, is that most of my tribe I have only met in the last 1 1/2 years. Ahhhhh, the power of the social web. Shared interests and empowering platforms such as Hairbrained, Facebook, Instagram and blogs like The Hair Nerds brought us together. And now, you cannot keep us apart.
So many people complain that social platforms are making us less connected, I say, it is what you make it. This goes for both our business and private lives. We can see these platforms as empowering connectors, or time sucks. The choice is ours.
Where the real magic happens, is when those online relationships go offline. Because in the end, we all crave good ol’ fashion face to face connection and a sense of belonging. There is nothing like a big, tight hug from someone you admire and respect. It just seems to make everything better.
If you are one who is not sold on social and how it can empower your business, I challenge you to take a step back and think about how you are using the Internet. Are you using it as a tool to build relationships? To engage and provide value? Because in the end, that is why we are here. To connect, to share, to love, to provide value and to serve.
I hope to see you online or on the road. And give you a big hug.
We LOVE Seth Godin and his daily blog. Seth is a best selling author, and is known to many as “America’s Greatest Marketer”. He challenges our minds and beliefs and the status quo. We heart.
Seth’s message to all of us on the S Word is one we all can benefit from…read on, will you?
“Banks should close at 4, books should be 200 pages long, CEOs should go to college, blogs should have comments, businessmen should be men, big deals should be done by lawyers, good food should be processed, surgeons should never advertise, hit musicians should be Americans, good employees should work at the same company for years… Find your should and make it go away.”
Click here to subscribe to Seth’s blog, and lets all try to replace the S Word with the W word, “would”. Try it. It can only make your life more awesome.
One of our favorite books from Seth is Tribes: We Need You to Lead Us. In this book, you will learn about building community, whether it be your salon clients or brand customers, and how building your own tribe is the best way to grow your business. Click here to purchase.
(shared with LOVE from your passionistas Nina + Gordon)
. In this book, you will learn about building community, whether it be your salon clients or brand customers, and how building your own tribe is the best way to grow your business. Click