Passion Squared Blog- Why Would I Follow You-

Why Would I Follow You?

“The cost of a thing is the amount of what I will call life which is required to be exchanged for it, immediately or in the long run.”  Henry David Thoreau

I mean really, why? This is the question I ask myself daily, and one I believe we all must ask ourselves, online and off.

Why would I follow you?
Why would I book with you?
Why would I review you?
Why would I refer you?
Why would I talk about you?
Why would I work for you?
Why would I pay you?
Why would I come back to you?

If you cannot answer these questions with clarity and intention, its time to take a step back and look at your brand. This is your story. Your purpose. Your promise. Without those, you are not a brand. You are simply a business. One that can be easily replaced with the next “best” thing. The next “shiny object”. The next “lowest price”. The next “contest”.

Brands add value.
Brands make me feel something.
Brands speak to me on an emotional level.
Brands create revenue.
Brands have life.
Brands inspire me to take an action.

Why did you choose to follow Passion Squared?

Love + Awesomeness-



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