“A happy customer is the greatest advertisement.”
Andy Sernovitz, Author of Word of Mouth Marketing
According to the US Census Bureau, 14% of Americans move every year (that’s close to 50 million last year alone). Every year, 12+ million move out of state and another 12 million move to another county in the same state. That’s a lot of people moving around and many will be in search of “happy customers” to help them find their next great haircut and more.
Enter YELP, “the fun and easy way to find and talk about great (and not so great) local businesses”.
With over 54 million unique visitors each month, it’s the place where savvy salons go to tap into online word of mouth and take advantage of this growing (and FREE) source of real world referrals and traffic. In fact, salons are the 4th most searched for business on YELP, after shopping, home services and restaurants. WOW.
Check out The Power of Yelp, our newest Social Beauty Intelligence Webinar on the Why’s, What, and How’s of YELP. Our hope is that you gain insight into this powerful referral platform and begin to use it to help attract new clients to your salon, YAY!
http://youtu.be/PCIXyhODf2w
(shared with LOVE from your passionistas Nina + Gordon)