“The beginning of knowledge is the discovery of something we do not understand.”
Frank Herbert
In the world of social + digital, one super important thing to remember is search + discovery. This is when people looking for your salon can easily DISCOVER you on the web. A big part of search + discovery on the web is the URL (uniform resource locator) or your personalized web address.
With social platforms, we have an opportunity to choose our username, if it’s not already taken. We highly recommend for branding, marketing and easy discovery, that you stick with the name of your brand (salon, company, product). By doing this, you can add your Facebook Page username to your marketing materials, business cards, etc.
Here is a simple step-by-step on how to claim your personalized Facebook username (URL).
Unclaimed Username URL
www.facebook.com/pages/passion-squared/1234567890
Claimed Username URL (this is what we want it to look like)
1. Go into your Admin Panel on Facebook, Click on Edit Page then Click on Update Info.
2. You will now be in the Basic Information Section, and will see Username. Click on Change Username.
3. Now you can type in your desired Page username. We recommend you try first for the name of your actual Facebook Page. Click on Check Availability. If your first choice is not available, you can try to add another word that still connects with your Facebook page name.
Example: Your Page name is Passion Squared. You type that in and see that it is taken. So try Passion Squared Salon, or Passion Squared Hair Salon, etc. (NOTE: Once you claim a username for your page, you can ONLY change it one more time)
4. Time to celebrate. You did it!
To learn more about how to expand your social beauty intelligence and craft the ultimate social + digital plan to better engage and build word of mouth and referrals, click here. We would love to hear from you.
(shared with LOVE from your passionistas Nina + Gordon)