“Don’t believe everything you read on the Internet just because there’s a picture with a quote next to it.” Abraham Lincoln (lol!)
Long before the election, fake news existed. Long before the internet, fake news existed. Long before social media, fake news existed.
Propaganda- One of the only things I remember from history class
One of the few things I remember from my early schooling was a term called propaganda. It is defined as information, especially of a biased or misleading nature, used to promote or publicize a particular political cause or point of view. Do you remember The War of The Worlds? If not, Google it. There is also something called “satire”, like The Onion, while not fake news, for those who do not understand it, it too can become a type of fake news.
Fake news is not news we do not like or agree with, it is actually FAKE, it’s fiction, it’s propaganda, it is simply untrue.
Remember The Infamous Facebook Hoax?
I continue to see many get angry with the media. Blame the media. Finger point at the media. Loves, WE ARE THE MEDIA now. With that, comes great responsibility. And sadly, this is no longer about that lame “Facebook disclaimer” hoax, god, I wish it was as simple as it was back then. But it’s not.
The Responsibility of Research
Doing your research takes but a moment. A moment of Googling, cross checking, and most important, thinking. Thinking of the implications and impact of your voice. Thinking of your sources. Thinking of the bias of those sources. Thinking of the credibility of those sources. Just fucking thinking.
Here are a few steps I take before hitting the share button;
1. Check Twitter for insight on “all sides” and sources
2. Check major publications (Crazy as it sounds, TMZ has proven to be a very reliable source for celebrity news)
3. Google it and again, check the sources behind the story
4. Snopes (I know Snopes is known as a “liberal” site, but whatever, they are usually right on)
5. Wait… This may be a tough one, but particularly with breaking news, I do my best to wait until I can get a more clear picture before commenting or sharing)
Every Action Counts
Every like, comment and share matters. Each time you take an action, you are publishing. You are influencing. You are spreading truth or you are spreading fiction. And as a business, you must remember your content is your marketing. Every action you take on behalf of your business is telling a story about your brand. Every single action.
No matter your views, beliefs, or politics, you can be part of the problem or part of the solution. As long as you are honest about your intentions.
Please, I beg you, take a step back and consider the implications of your actions. They all matter. And so do you.
With love, always- Nina ❤