If you don’t have anything nice to say, don’t say anything at all. My Mom
This A School Story begins with a little bit of history; I have known Richelle since high school. How? We both went to Dana Hills High School in Dana Point and graduated together in the Class of ’84. Richelle and I reconnected (yes, 30th!) at our 30th high school reunion last year, and that is when I learned she had created an awesome life in the world of hair. What a gift it is to work with such a cool human that I have so much history with. Love how the world works. I am beyond thrilled to share Richelle’s story with you…
N. What does passion look and feel like to you?
R. Passion to me looks and feels like that moment when you create an amazing piece of work on a salon guest and think to yourself “Damn! I can’t believe I did THAT!”. It’s going to bed at night thinking about what you will be creating the next day in the salon. It’s waking up psyched to put plans into motion. It’s realizing that you are looking at everyone’s hair, make up, clothing and in your head you’re giving them a make over. It’s a constant buzz that doesn’t stop.
N. Why did you join A School?
R. I joined A School out of curiosity… I re-met Nina at our high school reunion. She told me about Passion Squared, I checked it out, it sounded interesting and I signed up. It’s probably the best business decision I have made!
N. What have you learned on your journey in A School?
R. My journey with A School has been more than just a learning experience… A School has given me the confidence and tools to believe in myself and to trust the process. A School has made me feel part of a larger community of caring and supportive individuals. I have learned not to compare myself, my salon, or work to others. My journey is my own and it is okay to walk a different path.
N. Why did you become an owner?
R. I became an owner out of necessity… the salon that I was working at was falling apart. The owner was dealing with some major personal issues which the affected the vibe and community of the salon. It was never my goal, but I am happy how things have worked out. I am fortunate to have found a small studio and I have three awesome stylists working with me as independent contractors.
N. What is your biggest lesson so far being an owner?
R. My biggest lesson so far as an owner is sometimes you have to put on the big girl panties and they’re not always comfortable!
N. How do you handle difficult situations with clients or team members?
R. In dealing with difficult clients or team members I try hard to take my ego out of the equation, take a step back and view the situation from the other person’s point of view. It also helps me to let a little time pass so that I am not reacting. This way, I can take the time to analyze the situation. I will admit that I do not do well with conflict. If I am able to make it go away quickly and easily, I will! That is not always a good strategy and I am working on that.
N. What ONE tool would you say is the most effective in marketing your business and why?
R. The one tool that is most effective in marketing my business is still word of mouth. I do post my work on Instagram and Facebook and my clients love seeing themselves or their friends on social media. I think this helps drive the referrals.
N. Where does your inspiration come from?
R. My inspiration comes from my Mom. She owned salons during most of my childhood and was a nail tech who developed her own acrylic line. Interestingly enough, she was a salon owner and doing nails before California required nail techs to be licensed. Sadly, she is no longer able to work in the beauty industry due to health reasons. I have learned from her the value of believing in one’s self and to take chances… you never know where it will lead you.
N. How do you practice self-care?
R. Practicing self care is just that, practicing… I try very hard to attend CrossFit three times a week, walk the family dog with my husband in the evenings and have regular massage appointments. I also have started scheduling lunch breaks when I am working. These things don’t always happen because some days or weeks it’s too crazy busy and that’s okay.
N. Coffee Bean or Starbucks?
R. Starbucks!
N. Favorite quote?
R.”If you don’t have anything nice to say, don’t say anything at all.” -My Mom
You can find Solo Capelli Salon and Studio Line on Instagram and Facebook!
A big shout out of love + gratitude to Richelle for sharing her story with us. I just love how the universe works and how we have been brought back together, so grateful to be on this journey with you!
Love + Awesomeness-
Nina
If you are a creative small biz owner in the pro beauty world and looking for a ton of love, support and help with creating an awesome biz + life, A School may be a good fit for you.