In this episode of BUILDING & BREAKING, I’m diving into the story of Red Lobster’s recent comeback and what it teaches us about brand clarity, decision-making, leadership, and trust.
From the chaos of the Endless Shrimp promotion to the arrival of new CEO Damola Adamolekun, this isn’t a story about flashy reinvention or performative PR. It’s about showing up, listening, simplifying, and making decisions that align with your brand promise.
In This Episode:
· How Red Lobster lost alignment with its brand promise and how it showed up to fix it
· Why visible, responsive leadership builds trust (and what that looks like on TikTok)
· The power of simplifying your menu, service offerings, or product offerings
· How to make decisions that strengthen, not dilute, your brand
· Why transparency is one of the most powerful trust-building tools you have
· The role consistency plays in turning things around for good
And, as always, I connect the lessons back to you, as salon owners, hairstylists, creatives, and pro beauty brand leaders, so that you can apply them in your businesses.
Plus, I give a little sneak peek into Mentored. by Nina L. Kovner at the end of the episode. Be sure to follow @passionsquared on Instagram to be the first to know when Mentored. launches!
Thank you for listening and sharing this episode with your business besties!