In this episode, Nina shares a raw and real look at finding a new rhythm after a big move to Park City, Utah. Whether it’s pumping gas for the first time in six years, getting into someone else’s black Subaru Outback, to working in a coworking space after working from home for the last twelve years, there is nothing clean or perfect about learning new things and finding new rhythms. In fact, it most times is messy and frustrating, and also magical, and empowering. Whether it’s change you hoped and prayed for or change that was forced upon you, change is inevitably hard. Our daily tools we use with our clients are;
1. Be where your feet are 2. Slow, steady, and strategic 3. Pause, process, proceed
If you have the means, please do whatever you can to support those who experienced devastation from the hurricanes. To support beauty professionals, consider donating to the Professional Beauty Association Disaster Relief Fund. Thank you for listening.
Your experience matters. We would be so grateful if you shared your experience with our podcast by leaving a review wherever you enjoy your podcasts so others can discover it. It matters to us, and so do you. Thank you- Nina
In this episode, Nina revisits ‘your content is your marketing’, emphasizing the importance of creating content that aligns with your specific salon brand and audience. There is a big difference between marketing for local salon clients versus marketing as industry influencers, and to be effective, content needs to be relatable and valuable to your specific audience to build trust, relationships, and ultimately, a local salon clientele. We also talk about the Olympics, duh, and how inspiring it is to see mental health at the forefront, thank you, Simone Biles! You can find Passion Squared on the socials here, and learn more about A School here and the Creating Your Awesome Brand course here. Thank you for listening!Your ratings and reviews help this podcast become more discoverable to folks like you who find value in the episodes. We’d be so grateful if you took a moment to share your experience through a rating, review, or simply sharing this pod with your friends. Thank you so much for listening!
Your experience matters. We would be so grateful if you shared your experience with our podcast by leaving a review wherever you enjoy your podcasts so others can discover it. It matters to us, and so do you. Thank you- Nina
In this episode, Nina dives into how salons can grow without depending solely on social media. We talk about the importance of understanding how different marketing strategies fit different types of businesses, like not confusing influencer and content creator marketing strategies with your local salon business marketing strategies. We discuss the fundamentals of new client engagement and existing client retention strategies, optimizing review and referral platforms, post-experience texts, email marketing, and local community engagement. Nina also underscores the need for consistency, time dedication, and moving through your fears to build a strong foundation, rooted in the fundamentals, grow your salon business, and feel more joy. YAY! You can learn more about A School here, and the Creating Your Awesome Brand Course here. Your ratings and reviews help this podcast become more discoverable to folks like you who find value in the episodes. We’d be so grateful if you took a moment to share your experience through a rating, review, or simply sharing this pod with your friends. Thank you so much for listening!
Your experience matters. We would be so grateful if you shared your experience with our podcast by leaving a review wherever you enjoy your podcasts so others can discover it. It matters to us, and so do you. Thank you- Nina
In this episode, Nina welcomes back Brenda Amaral, owner of Gwen Mireille Salon & Spa in Raynham, Massachusetts, and founder of True Hair Education. Brenda shares her journey transitioning from booth renter to an employment-based salon owner, emphasizing the importance of overcoming fears and regrets. She speaks about her early challenges in leadership and the significance of having mentors. Our conversation dives into True Hair Education’s mission of providing unbranded, fundamental hair color education to empower stylists to make more informed, confident decisions. Brenda also discusses the importance of self-care, healthy boundaries, and continuous learning in her professional journey. You can find Brenda and True Hair Education on the web here and on the socials here. Thank you Brenda for being our guest, we LOVE you!
Episode Highlights Brenda’s Journey to Salon Ownership Early Lessons in Leadership Building a Clientele True Hair Education Learning from Mistakes Overcoming Fear in the Industry Empowerment Through Knowledge Combating Misinformation The Importance of Fundamentals True Hair Education Programs Navigating Leadership and Self-Care
Your experience matters. We would be so grateful if you shared your experience with our podcast by leaving a review wherever you enjoy your podcasts so others can discover it. It matters to us, and so do you. Thank you- Nina
In this episode, Nina shares some thoughts about creative slumps in content creation including a process to work through your slump. We talk about the importance of genuine connections and the struggle with passive content consumption, the difference between creating content for marketing your business and influencers who create content as a business, and the need for a periodic reset to find inspiration, value, and back into your rhythm. We also touch on the importance of seeking context in the online space. You can find Passion Squared on the socials here and the web here. Thank you for listening!
Your experience matters. We would be so grateful if you shared your experience with our podcast by leaving a review wherever you enjoy your podcasts so others can discover it. It matters to us, and so do you. Thank you- Nina
