Solutions + Scarifices hd

Solutions + Sacrifices

“Every solution to every problem is simple. It’s the distance between the two where the mystery lies.” Derek Landy

Oh, isn’t life funny… Just when we think we have it all figured out, a situation sneaks up on us and surprises the heck out of us. Well, maybe it’s just me, but I had a big one just happen that I felt compelled to share. There is such a big lesson in it for me, which means maybe there is one for you too?

Whether it be in business or in life, we face problems every single day, well, to be honest, maybe every single hour. Where the awesomeness comes in is in how well we can identify the actual problem, and find a solution and keep pushing. The joys of creative small business ownership. Ahhhhh..

So here is how the story goes…

I have spoken a few times; well maybe more than a few, about my rescue dog Faith. She is special in that she is the most kind, gentle, loving, sweet but very scared, anxious and timid. She clearly was very much abused as a baby, as I have been with her since she was only 3 months old.

Once we moved to downtown Los Angeles, she began to become even more fearful. It began well, and then deteriorated quickly. I was at a compete loss. I brought in experts, doctors, dog whisperers, trainers, and the whole nine. She began to get better and better. So much so that I signed another year lease on my loft.

Then in late January, her brother Zen became very ill, and it was traumatizing to the entire family. And from there, she began to decline, quickly. In and out of the hospital with Zen nearly every few weeks it seemed became more and more difficult for all of us. And Faith kept getting worse. She did not want to leave the loft, and cowered the second she walked onto the sidewalks outside, in fact, many days, she needed to be carried. She began to lose weight, and was just miserable.

Meanwhile, my heart continued to break. Guilt, sadness, shame, confusion… and so many sleepless nights, wondering what the heck I was going to do. Months went by, and I just could not figure out how to care for Zen, who now has a terminal diagnosis, and ensure Faith was living the happy life she deserved. I was at a complete loss.

One thing I knew for sure, I would need to create a plan to move. To move out of the city, to a space that I was hopeful would be awesome for her. But that was not going to be happening anytime in the immediate future, like I just cannot move today, so still, at a complete loss and feeling the weight of the world on my shoulders. And more guilt, one of the worst, non-productive emotions out there.

Every 4th of July, I always get out of the city, as Faith has always been deathly afraid of fireworks. So last week, I packed up my babies and myself and headed south, to San Diego County where both my Mom and Stepmom live. Ahhhhhh, we would finally get a few days away from the noise and Faith could get a reprieve, if only for a few days. Then it hit me…. Like a ton of bricks… Like OMG, how could I have not seen this before? Like wow.

My Stepmother has a three-acre ranch, she has three loving dogs and horses and so much space to play and roam. She is home nearly every day, and her entire live revolves around her animals. And she LOVES Faith. She also just recently lost one of her dogs unexpectedly to a terrible illness and has been heartbroken ever since. Do you see where this is going?

The solution was always available to me. It has been there this entire time. And I did not see it. I did not see it because I was not willing to see it. Because in seeing it, that meant I would have to sacrifice something, me. My emotions. My heart. My guilt. My belief system that said “my sweet rescue for sure would never be OK away from her Mommy”… a very self-centered yet common line of reasoning. But it was not in the best interest of Faith. I was so focused on how I would feel, I never once even thought about all the options that were available to me. I was too deep in the problem.

You see, the solution is always there. It’s closer than you think. Than I think. Than we think. But it may take sacrifice. Whether it be sacrifice in comfort, not wanting to have a tough discussion, admitting we made a mistake, pride, ego, defiance, confusion, whatever. But I promise you; the solution is closer than you think. Way closer. It actually may be literally right in front of you. Or in my case, a few hours south in San Diego County.

I am not new to sacrifice; in fact, the last six years it could have been my middle name. I sacrificed a career, financial security and nearly all my material belongings to live a life of purpose, awesomeness and authenticity. To create a life of meaning, in my case, took a ton of sacrifice. And in looking back, I would do it all over again to be in the place I am today; grounded, at peace, fulfilled, and living a life of service + awesomeness.

I am happy to say, while I am missing my Faith so very very much, she is incredibly happy, happier than she has been in a long time. And Zen and I, well, we are good too, taking life one day at a time, and yes, working on finding a new space to call home in hopes that Faith will want to come back to us someday soon. The thing is though… I will be OK either way, because I can see clearly now. I found the solution. It was always there. It just took some time to see it.

Love + Awesomeness-

Nina

Storytelling header

4 Steps To Creating + Curating Awesome Content

Purpose driven marketing begins (and ends) with a story. – Me

The daily dilemma is seems for so many marketers today, (and if you are reading this and you own a business or work in one, you are a marketer) is what to share on social platforms. And my answer is always the same, which is with questions back, which I know is so frustrating to many. Why do I ask questions? Because I do not know the answer until I know more about the story you want to tell. And how do you figure that out? Start here…

What is your purpose and promise as a business?
What do your clients and future clients value?
What is your objective for engaging on social platforms?

When you know the answers to the above questions, then go here…

1. Create content that communicates your purpose and promise.

2. Create content that tells authentic stories.

3. Create content that your clients and future clients value.

4. Use hashtags (Instagram) and search tools (Google, Pinterest) to curate content that your clients and future clients value and help you tell your story.

BONUS: Make the client the hero of your story. It’s not about us. It’s always about them. And be human. Human always works.

Here is an example for Passion Squared…

My purpose and promise is empowerment, clarity, truth, authenticity…

My clients are creative small business owners and the people who work in them who are seeking love, inspiration, support, clarity, guidance, comfort, reassurance, stress relief, authenticity + truth.

My content communicates the above through quotes, blogs, newsletters, videos and broadcasts.

The content I curate is from sources that fit my promise, purpose and my story. I would not curate (share) from sources, which I would call off brand; content that is dis-empowering, shaming, bullying, negative, self centered or demeaning.

My objective for engaging is to listen, build relationships, share and connect with humans who need my services.

Yes, you can continue to randomly post content a few days and week and wonder why you have little to no engagement, and why you are having so much trouble building a community of followers, or you can do the work. By the way, this is the same process for creating awesome offline content. So either way, its best to start here.

Want to learn how to create more awesome in your career, life + biz? If you are a creative small biz owner, check out A School for Owners. In A School, you get a ton of love, support + brain food, all in a safe, sacred space.

Love + Awesomeness-

Nina

Passion Squared on Periscope

Creating Awesome with Periscope

“Your content is your marketing.” Me

Here is the audio version of this post. Thank you for listening.

It seems almost every day there is a new platform, and people get all geeked out on it, jump in quickly while others sit back and observe. What has happened with Periscope for the professional beauty industry has been quite awesome to watch. What is Periscope you ask? A live streaming app, owned by & integrated with Twitter.

Now, before I get into my thoughts on Periscope, here are a few fundamentals to remember when it comes to choosing platforms and content plans.

Be where your clients are. How do you know? Ask. Observe. Listen.

Less is more. Always. I would rather you engage successfully on one platform than attempt to engage half heatedly on two or more.

So, as long as we are all clear on that, here are my initial thoughts on creating awesome with Periscope…

1. I Love It
And I am a tough customer. I do not jump to jump, I jump when I see something that I believe can delver a ton of value and I see this happening quickly on Periscope. Why? Engagement, community, conversations, behind the scenes, all of it is stuff our communities crave.

2. Less Is Always More, Unless We Are Talking Espresso or OITNB
Oh wait, I already said that. But it bears repeating. This is part of a larger content strategy discussion, but it’s important to remember that TMI and random chatter does not add value to your brand, in fact, it can take away value. This is true on any platform, post consistently, but be mindful to post content that matters. The more random noise you make, the less people listen + hear.

3. Your Content Is Your Marketing
And on Periscope it is no different. Think about your brand story, your brand why, what your clients are seeking by following you, how you can add value to the conversation. Begin there.

4. Be Mindful of Your Biz Model
What? Yes, think about it. If you are an educator and offer paid courses, be mindful of how much content you share and what types of content you share. And please remember, your content is your marketing. Free content is for sure a strategy, one I use often (and strategically) at Passion Squared, but too much free content could impact your course sales. Make sure you understand your model, know your business, know your customer and be thoughtful and strategic in how and what you share. Be generous, yes, but be mindful.

Love + Awesomeness-

Nina

I would love to connect with you on Periscope, you can find me at @passionsquared2 (same as Twitter)

3 Ingredients of An Awesome Social Post

3 Ingredients of An Awesome Social Post

“We have to dare to be ourselves, however frightening or strange that self may prove to be.”  May Sarton

Here is the audio version of this post. Thank you for listening.

Whether it’s an Instagram shot, a Facebook post, a YouTube video or a blog, there are a few key ingredients to making whatever story you are telling awesome!

1. Make it Relevant
When people choose to follow us, it is because they have decided there is something of value we have that they want. We must take those follows seriously, and stay focused on delivering the value they came for. That means keeping our content and stories relevant. Focus on value. How are you delivering value?

Example: As Passion Squared, people do not come to me for technical cutting skills or workouts (lol) no, they come to me for information on business, career, personal development and empowerment. Thus, my storytelling and content remain relevant to that which my community desires.

2. Make it Human
This is probably where most get stuck, and in working with my clients and A School coaching groups, it is by far the biggest obstacle. “I don’t know what to post” is what I hear most often. This is a symptom of two things… One is you are not yet clear on your brand story, thus you have no clear content plan. So always start there. What does your community value? What is your brand story? Connect those two dots and you are on your way. Number two is, you are trying WAY too hard. Social means just that, social, so be social. Be human. Keep it real. Keep it authentic. Keep it conversational. Keep it consistent. People will respond. I promise.

Example: I post pics of my dogs all the time; they are part of my brand story. However, one day, I chose to not only post a pic of my rescue Faith, but also tell the very personal and human story as to why I named her Faith. It was the most liked dog pic I have ever posted. Get it? Good!

3. Make it Visual
And by visual, I mean awesome visuals. Graphics. Clean. Clear. Awesome. As the saying goes, a picture is worth a thousand words. If you don’t know how to make things visually awesome, practice. Take 10 photos for every post, make sure the lighting is good, background clean, subject awesome. Practice. Practice. Practice. If you are making word graphics, there are a ton of apps and tools to make that happen. I love Canva.com and WordSwag, just to name a couple.

Example: I wrote a blog post a few weeks back about 5 lessons I learned from my beauty school experience. It was recently shared on a major beauty industry distributor Facebook page, and went NUTS! And by nuts I mean over 1000 clicks. Why? It was relevant, #1, it was visual, it featured a picture from 1987 of me, in beauty school, lol. And once people clicked, it was most definitely human.

So now it’s your turn. Take a look at your social content, and use this list as a way to measure your current content. It is stacking up? Are you getting the engagement you wish? This is a good place to start.

Love + Awesomeness-

Nina

Passion Squared Go To Tools Header

My Tools for Creating Awesome

You can’t expect to meet the challenges of today with yesterday’s tools and expect to be in business tomorrow. Unknown

Here is the audio version of this post. Thank you so much for listening.

So many tools, so many ways to create awesome. I am asked often what my preferred tools and platforms are. And some change quite often, some stay the same. But before I get into the actual tools, here is what you need to know…

No matter what tools you have, they are meaningless without choosing to create, choosing to be consistent, choosing to engage, choosing to create value, choosing to commit, choosing to find the courage to do stuff that matters. And with that, here are just some of the tools I use for creating awesome every day at Passion Squared…

Website
WordPress (I recommend Squarespace for my clients)
Professional Web Designer + Programmer (You can’t afford NOT to!)

Blog
Wordpress
Audacity (audio blog)

Inbox
MailChimp

Social Platforms + Communities
Instagram
Facebook
YouTube (video hosting)
Hairbrained

WHY these? Because my community and clients engage there. How do you learn where your clients engage? Ask.

Graphics
Professional Designer (always start here!)
Canva.com (blog graphics, Facebook covers, and so much more!
PicMonkey.com (words on graphics in my own brand font, WIN!)
WordSwag (quote graphics, words over pictures)
PicStitch (lots of graphics in one graphic)
Afterlight (framing graphics)
iPhone #duh

Video
QuickTime Player (for shooting #QandAwesome)
iMovie (for editing #QandAwesome)
Flipagram (graphics set to music)
PicPlayPost (graphics + video)
iPhone (Instavids, Zen snoring, stuff like that!)

Webinars + A School Workshops
Go-To Webinar

Client One On One Sessions + Client Team Meetings
Go-To Meeting

Proof Reading + Copyrighting
Spell check (try it some time!)
#teamawesome at Passion Squared

Keeping My Mind Right
Dogs
Family
Friends
Meditation
Prayer
Therapy
Energy Healing
Serving Others

Again, tools matter, but what matters more than tools is commitment, consistency, courage and choice.

Want to learn how to create more awesome in your career, life + biz? If you are a creative small biz owner, check out A School for Owners. If you are in school or recently graduated, check out A School for New Professionals. In A School, you get a ton of love, support + brain food, all in a safe, sacred space.

Love + Awesomeness-

Nina