Passion Squared Blog- Why Would I Follow You-

Why Would I Follow You?

“The cost of a thing is the amount of what I will call life which is required to be exchanged for it, immediately or in the long run.”  Henry David Thoreau

I mean really, why? This is the question I ask myself daily, and one I believe we all must ask ourselves, online and off.

Why would I follow you?
Why would I book with you?
Why would I review you?
Why would I refer you?
Why would I talk about you?
Why would I work for you?
Why would I pay you?
Why would I come back to you?

If you cannot answer these questions with clarity and intention, its time to take a step back and look at your brand. This is your story. Your purpose. Your promise. Without those, you are not a brand. You are simply a business. One that can be easily replaced with the next “best” thing. The next “shiny object”. The next “lowest price”. The next “contest”.

Brands add value.
Brands make me feel something.
Brands speak to me on an emotional level.
Brands create revenue.
Brands have life.
Brands inspire me to take an action.

Why did you choose to follow Passion Squared?

Love + Awesomeness-

Nina

 

Who Is Responsible for Building Business?

In this episode of #QandAwesome, I answer a question about who is responsible for building the business in the salon. It all comes down to a few things… vision, leadership, communication, confidence! And the answer is of course, we are ALL responsible, in any type of business, not just a salon. Thanks so much for watching!

Passion Squared Lessons from Dad Blog Header

5 Awesome Life Lessons From My Dad

People are often unreasonable, irrational, and self-centered.  Forgive them anyway.

If you are kind, people may accuse you of selfish, ulterior motives.  Be kind anyway.

If you are successful, you will win some unfaithful friends and some genuine enemies.  Succeed anyway.

If you are honest and sincere people may deceive you.  Be honest and sincere anyway.

What you spend years creating, others could destroy overnight.  Create anyway.

If you find serenity and happiness, some may be jealous.  Be happy anyway.

The good you do today, will often be forgotten.  Do good anyway.

Give the best you have, and it will never be enough.  Give your best anyway.

In the final analysis, it is between you and God.  It was never between you and them anyway. -Mother Teresa

The above passage from Mother Teresa was my Dad’s favorite. With Father’s Day around the corner, the loss of my Dad almost 5 years ago feels just as painful as the day we said goodbye to him. I think of him every single day. There is always something there to remind me (cue Naked Eyes song).

There are so many mentors and heroes in our lives that we have all learned something from, and as this world moves faster and faster, it feels good to create space and reflect on those lessons. As the wisdom that had been gifted to us can help continue to guide our journeys, even when those people have left us.

Dads Awesome Life Lessons

  1. Stand up for what you believe in, even when it’s unpopular.
  2. Humor is an awesome way to connect + make people feel more comfortable.
  3. It’s OK to keep your circle small; spend your time with those you love.
  4. We can agree to disagree. Where there is mutual respect, there is always love.
  5. Compassion above all else. Always.

My Dad was one of the most compassionate humans I have ever known. And it all makes sense, he chose being a doctor as his life’s work. He healed people, using both his brain, his wisdom and most importantly his heart.

And here’s the thing, we had our moments, really tough ones in fact, as all families and relationships do. But I do not regret a second of it. And most importantly, I spent every waking moment with him I could. Each one of those moments is forever tattooed on my heart. And while I wish to God he was here right now, I can say, with my whole heart, that I am the person I am today because of the gifts my Dad gave me.

No matter what is happening with your family relationships at this moment, ask yourself this one thing… If they were gone tomorrow, would you wish you would have said or done something differently? If the answer is yes, please, I beg you, go do that thing. Then, when the time comes that they move into the other world, you will be able to smile, like I am right now, through all the tears, knowing you did not let a moment pass or a word left unsaid.

To all the awesome Dads reading this, Happy Fathers Day. For all those who have lost their Dad, I am sending you an extra dose of love.

Miss you Daddy. Happy Fathers Day in heaven.

Love + Gratitude-

Nina

PS: If you want to read more about my awesome Dad, you can Google Dr. Victor L. Kovner. He was quite a bad ass on so many levels.

#QandAwesome Overwhelm + Excuses

In this episode of #QandAwesome I answer a question about overwhelm and excuses. As small business owners, the most important thing we can do is get to the root cause of it, whether it be learning to say no to create more space or busting through fear. Either way, it’s no excuse to not follow your heart and be happy. Thanks so much for watching! Nina xo

#QandAwesome Do You Need A Blog?

In this episode of #QandAwesome, I share some thoughts on how to decide if you “should” blog. Let’s be clear, it’s not about should anything, its about how you can deliver value and in what form will you choose to do that. Thank you so much for watching!