Focus on the shit that matters.
When was the last time going to the vet was an awesome experience? For me, it’s been way too long. And while this story is about a vet visit, my experience applies beautifully to small businesses of many kinds, salons included.
When it comes to client experience in the social + digital age, there are several opportunities which allow us to engage our clients and make them feel special and cared for. And in doing this, we can also capture their experience and turn that into stories to share online and off.
Going to the vets office (and the salon) sometimes comes with a bit of anxiety. Knowing that, it’s clear that Mohawk Alley Animal Hospital made it a priority to make their experience less stressful and more joyful.
The Photo Booth
The first thing I noticed when entering Mohawk Alley Animal Hospital on Courage Jude’s first visit was a photo booth. What? A photo booth at the vets office? Yep. A photo booth at a vets office.
For all the pet parents out there we know that capturing photos with our babies is a big part of our daily existence. Mohawk knows this too. We were immediately put at ease, because #selfiesession
The name says it all. Simple Booth. And based on their website, it truly is that simple to create a space where clients can capture their experiences to share with their friends and create content for you to share on your social platforms. They have three different packages to choose from for different sized business and needs. Then just add an iPad and you are in business. Just as we share creating a space to capture your work, this takes up very little space and it so worth it. #yourcontentisyourmarketing
Business Is Personal
The next thing that captured my eye, and heart, was also incredibly simple. A personalized welcome. That’s it. And you know it only took a few seconds to make such a huge impact. So much so that I have dedicated an entire blog to it. Good Morning Courage.
Both of these “little things” are two ways to make your client experience even more awesome. These two “little things” along with a system to execute on them consistently, can turn an average visit to your business into an awesome visit.
Two simple ways to make your clients experience even more awesome, memorable and special. Two ways to encourage word of mouth. Two ways to deepen the relationship between you and your clients. Two ways to create more awesome. What are you waiting for?
Love + Awesomeness-
PS: A big shout out of love and gratitude to the awesome humans at Mohawk Alley Animal Hospital for making Courage Jude’s first visit one that brought smiles to our hearts and faces. And to Courage’s new vet Dr. Lena Braham, we love you!